United States
Our participant experience motivates participants to act.
T. Rowe Price was awarded gold for participant account data and silver for homepages and dashboards in 2020 and 2021.
Corporate Insight's Retirement Plan Monitor, December 2020 and 2021.
It's simple.
We've developed a robust, dynamic program that makes it easy for participants to make good financial choices today. It's driven by data and a test-and-learn philosophy that allows us to refine our approaches to engagement and deliver the optimal experience.
Next Evolution in the Participant Experience
3:45 min. video
It's personalized
The latest evolution in personalized video messaging
SmartVideo is a state-of-the-art engagement tool that helps drive employees to make positive steps towards their retirement. We have added to our award-winning library a personalized account overview to let employees know how they’re doing. The video highlights successes from the prior year and returns at midyear to check in on current progress. It’s a quick, easy way to help employees understand their accounts and provides clear, actionable steps to guide them.
Watch the demo now
4:40 mins. video
The material in the video is provided for general and educational purposes only, and is not intended to provide legal, tax or investment advice. This material does not provide fiduciary recommendations concerning investments or investment management.
SmartVideo viewers were 2.2x more likely to make a
discretionary deferral increase than nonviewers.
Source: Results based on 121,762 SmartVideo Account Check-In viewers from January 1, 2021 through November 30, 2021. Deferral results do not include participants using the auto-increase service. Source: Ignitio/T. Rowe Price.
It's visually compelling
Our multichannel engagement begins with a personal dashboard that works seamlessly with our mobile experience, encouraging participants to act. The experience:
- Centers around clarity of information
- Provides a clear, single call to action
- Inspires deeper engagement with content and tools
It's award-winning
The success of your retirement plan depends on how employees are using it. At every touchpoint, we look to engage employees and motivate them to act, using simple, personalized experiences that have been testing for usability and effectiveness.
Our most recent awards for participant education include:
2020 & 2021
P&I Eddy Awards
First Place
- 2020 SmartVideo
- 2021 SmartVideo
- 2021 Target Date Glide Path Video
2020 IMEA STAR Awards
- SmartVideo
2020 MarCom Awards
- Platinum: SmartVideo
- Gold: Target Date Glide Path Video
Contact your T. Rowe Price representative to find out how we can take your plan to the next level.