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Our participant experience heightens confidence and motivates action. Here's how:

2022 Silver Medal

T. Rowe Price was awarded silver for participant account data dashboard in 2022 and bronze for mobile app experience in 2023*.

*Corporate Insight's Retirement Plan Monitor, December 2023.

It’s comprehensive.

Every retirement journey is unique. That's why we provide a wide range of simple-to-use tools and meaningful content to help participants feel prepared to achieve the kind of retirement they want.

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First Place Winner of 2023 P&I Eddy Award for the Retirement Income Experience

It's personalized.

SmartVideo is a customized state-of-the-art engagement tool that helps drive employees to make positive steps toward their retirement. We have enhanced our award-winning library with a refreshed retirement income overview to provide income projections and situational suggestions.


Click on the Learn more button to see how SmartVideo helps participants save and plan.

Watch the demo now

3:23 mins. video

This video is provided for general and educational purposes only and is not intended to provide legal, tax, or investment advice. This material does not provide recommendations concerning investments, investment strategies, or account types; it is not intended to suggest that any particular investment action is appropriate for you. Please consider your own circumstances before making an investment decision.

SmartVideo viewers were 2.2x more likely to make a
discretionary deferral increase than non-viewers. 

Source: Results based on 62,682 SmartVideo Account Check-In viewers from January 1, 2023, through December 1, 2023. Deferral results do not include participants using the auto-increase service. Results are sourced from TRPEvents dataset within Adobe Data Workbench and compared with a control group of participants with similar eligibility and account characteristics. Source: Ignitio/T. Rowe Price.

It's inclusive.

We’re committed to helping all of our plan participants build the future they imagine. For Spanish-speaking participants, that means providing engaging and relevant experiences that are not only in their native language but also selected and developed with culturally defining factors in mind.

The Workplace Retirement Site, message center, and a portal—composed of multimedia content—are all offered in Spanish.

It's award-winning

The success of your retirement plan depends on how employees are using it. At every touchpoint, we look to engage employees and motivate them to act—using simple, personalized experiences that have been tested for usability and effectiveness.

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Our most recent awards for participant education include:

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2023 and 2024
P&I Eddy Awards

First Place:
Retirement Income Experience (2023)

Confident Conversations on Retirement (2023)

Financial Wellness Confidence Builder (2024)


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2022 Viddy Award

Platinum Winner:
SmartVideo Account

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2022 MarCom Awards

SmartVideo Account

Destination Retirement

Confident Conversations on Retirement

Contact your T. Rowe Price representative to find out how we can take your plan to the next level.

Retire With Confidence®
We’re driven by our purpose: To identify and actively invest in opportunities to help people thrive in an evolving world.
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T. Rowe Price Retirement Plan Services, Inc., its affiliates, and its associates do not provide legal or tax advice. Any tax-related discussion contained in this website (including all links) is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding any tax penalties or (ii) promoting, marketing, or recommending to any other party any transaction or matter addressed herein. Please consult your independent legal counsel and/or professional tax advisor regarding any legal or tax issues raised on this website.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual funds ©2024 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc. RETIRE WITH CONFIDENCE is a trademark of T. Rowe Price Group, Inc.