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Our participant experience motivates participants to act.

It's simple.

We've developed a robust, dynamic program that makes it easy for participants to make good financial choices today. It's driven by data and a test-and-learn philosophy that allows us to refine our approaches to engagement and deliver the optimal experience. 

Next Evolution in the Participant Experience

1:12 min. video

It's personalized

The latest evolution in personalized video messaging

SmartVideo is a state-of-the-art engagement tool that helps drive employees to make positive steps towards their retirement. We have given it a new look and feel to further drive engagement while updated messaging helps speak to the current market volatility.


SmartVideo viewers are 4x more likely to make a discretionary deferral increase than nonviewers. 
Source: T. Rowe Price. Based on Adobe Analytics,
January – December 2018.
2019 Corporate Insight Gold Medal

The T. Rowe Price participant website awarded a gold medal for participant account data.

Corporate Insight's Retirement Plan Monitor, December 2019

Watch the demo now

4:21 mins. video

The material in the video is provided for general and educational purposes only, and is not intended to provide legal, tax or investment advice. This material does not provide fiduciary recommendations concerning investments or investment management.

It's visually compelling

Our multichannel engagement begins with a redesigned personal dashboard. It works seamlessly with our enhanced mobile experience, encouraging participants to act.

  • Reimagined personal dashboard with an interactive toolbar
  • Seamless experience from desktop to mobile device
  • Personalized, motivational messaging woven throughout to drive engagement
Workplace on Mobile and iPad

Contact your T. Rowe Price representative to find out how we can take your plan to the next level.