We've developed a robust, dynamic program that makes it easy for participants to make good financial choices today. It's driven by data and a test-and-learn philosophy that allows us to refine our approaches to engagement and deliver the optimal experience.
SmartVideo is a state-of-the-art engagement tool that helps drive employees to make positive steps towards their retirement. We have added to our award-winning library a personalized account overview to let employees know how they’re doing. The video highlights successes from the prior year and returns at midyear to check in on current progress. It’s a quick, easy way to help employees understand their accounts and provides clear, actionable steps to guide them.
The material in the video is provided for general and educational purposes only, and is not intended to provide legal, tax or investment advice. This material does not provide fiduciary recommendations concerning investments or investment management.
SmartVideo viewers were 2.2x more likely to make a
discretionary deferral increase than nonviewers.
Our multichannel engagement begins with a personal dashboard that works seamlessly with our mobile experience, encouraging participants to act. The experience:
The success of your retirement plan depends on how employees are using it. At every touchpoint, we look to engage employees and motivate them to act, using simple, personalized experiences that have been testing for usability and effectiveness.
Contact your T. Rowe Price representative to find out how we can take your plan to the next level.