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The Spanish-Language Experience:

When information is meaningful, participants act.

Inclusive. Relevant. Accessible.

The T. Rowe Price Spanish-language participant experience reflects our continued commitment to addressing the needs of your entire workforce.

Our Spanish-language educational portal, Workplace Retirement Site homepage, and several additional offerings have been thoughtfully developed to provide relevant online and in-person experiences specifically for people who speak Spanish. The content includes education, live support and meetings, and engaging tools and resources.

What the Data Tell Us

More than 2/3 of Hispanic households aren’t saving enough for retirement through workplace vehicles.

Only 8% of Hispanic households report having an IRA or similar private plan, compared with 33% of white households. Morningstar, Inc., “A Closer Look Into the Finances of Hispanic American Households.” September 2021.

These numbers indicate a need for relevant and engaging content for Hispanic households to help them better prepare for their futures.

1/2 of Spanish Portal visitors access the Workplace Retirement Site after visiting the Spanish-language portal.

Spanish-Language Portal

Online resources—no login required.
Videos, articles, webinars, podcasts, and more—in Spanish—covering topics such as:

  • Why you should save for retirement
  • How much you should save for retirement
  • Types of retirement accounts and contributions
  • Financial wellness
  • How to invest and asset allocation information
  • Savings content and steps for having a successful retirement

Beyond Translation: Our Spanish-language portal is more than a website of materials translated from English to Spanish. Spanish-speaking T. Rowe Price associates created the content specifically for Spanish-speaking participants—keeping trends, behaviors, and culturally defining factors in mind.

Spanish-Language Homepage and Message Center

A Spanish-language homepage on the Workplace Retirement Site, plus a Spanish-language center have content in Spanish that includes:

  • Navigation and action suggestions
  • Banner box personalized messaging
  • Account information and retirement progress
  • Investment mix information
  • Current contributions, information, and recommendations
  • Resources/Planning section
  • Financial wellness materials
  • Cybersecurity best practices and our Account Protection Program

Participant interaction by the numbers

  • 54.3% of actions taken are change contributions versus 50.5% of English-language homepage visitors
  • 13.5% of actions taken are to enroll in the Auto Increase service versus 10.9% of English-language homepage visitors

In-Person Employee Education Meetings and Live Webinars

From day-to-day financial wellness to planning for retirement, our on-site and virtual meetings, offered in real time, provide relevant and useful strategies, tools, and resources for Spanish-speaking participants.

Backed by research:
Content and presentation style are both tailored to the Spanish-speaking population. T. Rowe Price conducted original research through user testing and focus groups to determine the content that would help Hispanic households overcome cultural barriers.

43% higher engagement vs. English webinars

Webinar topics include:

  • Savings concepts
  • Investing basics
  • Social Security
  • Roth
  • Financial wellness/budgeting essentials

Contact Center

Spanish-speaking representatives are available Monday through Friday from 7 a.m. to 10 p.m. eastern time at 1-800-368-2768.

600+ calls per week are directed to dedicated Spanish-speaking representatives.

Contact your T. Rowe Price representative to find out how we can take your plan to the next level.