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Working with T. Rowe Price

We strategically align around your goals because we are committed to helping you build your book of business and reengage existing clientele. We open more doors to achievable, relevant opportunities and meaningful collaborations and partnerships. Because we appreciate and understand advisor needs, we can help develop real solutions that fit client plan requirements and help participants save for the retirement they want.

Tools and resources

2023 Defined Contribution Research Study

Recent years have brought unprecedented challenges as consulting and advisory community evolve their businesses to address both obstacles and new opportunities.

Read more about our recent findings on retirement trends from the nation’s leading consulting and advisory firms.

Practice Management®

Practice management for financial advisors means serving both your clients and your business. From client acquisition and engagement to managing your time and team, discover new, efficient ways to do it all.

Retirement plan solutions

Discover how we are the retirement experts. From startups to mega plans, we provide solutions to fit the needs of you and your clients.

Get to know the Advisor Portal

Access your clients' plans at T. Rowe Price in one login.

T. Rowe Price is honored to be a 2024 PLANADVISER Adviser Choice Award winner

Adviser Choice Awards Recordkeeping 2024

Proven results

Learn more about our proven track record working with past clients through plan design, management, a consultative approach, and engagement.

Learn how one mid-size employer was able to implement new plan design enhancements by bringing on their first advisory firm.

Discover how one company was able to enroll 270 new participants thanks to its commitment to 401k education.

See how one company motivated 938 participants to choose beneficiaries for their plan account.


Clients want to know that their participant data are protected. We make cybersecurity a priority. We deploy enterprise-wide security strategies that ensure participant data are protected.

From Multi-Factor Authentication to Dark Market Monitoring, T. Rowe Price is working to ensure your clients are protected.

Contact a T. Rowe Price representative to learn how we work with advisors to grow their business.


Retire With Confidence®
We’re driven by our purpose: To identify and actively invest in opportunities to help people thrive in an evolving world.
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T. Rowe Price Retirement Plan Services, Inc., its affiliates, and its associates do not provide legal or tax advice. Any tax-related discussion contained in this website (including all links) is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding any tax penalties or (ii) promoting, marketing, or recommending to any other party any transaction or matter addressed herein. Please consult your independent legal counsel and/or professional tax advisor regarding any legal or tax issues raised on this website.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual funds ©2024 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc. RETIRE WITH CONFIDENCE is a trademark of T. Rowe Price Group, Inc.