PROSPECTING THE NEXT WAVE OF WEALTH
Connect With Your Clients
of Tomorrow
Research, insights, and resources to help you better understand the diverse next wave of wealth.
The clients of tomorrow likely don’t look like your clients today.
The top 10% of earners under age 50 represent one of the biggest opportunities to grow your practice. But these potential future clients probably don’t look or act the same as your current clients. Find out how to connect your practice with them.
Take action with our program content.
Act
Take action.
Learn
Gain insights and prepare.
Use Our Next Wave Resource Library
Access a variety of conversation starters and financial planning checklists designed for you to use with investors, focused on the financial planning needs of the Next Wave.
How much potential is there in the Next Wave of wealth?
37% vs. 12%
Portion of clients under age 56 for financial professionals in top quartile of practice growth versus the bottom quartile.1
3 Years
Time in which Next Wave inheritances will surpass those of baby boomers.2
↑ Diversity
The percentage of high-earning, nonwhite households is growing faster than high-earning white households.
Contact Us
Broker-Dealer, RIA and Regional Bank
800.564.6958
AdvisorServices@troweprice.com
DCIO
800.371.4613
DCIO_Sales_Desk@troweprice.com
Variable Annuity
855.829.5343
VA_Sales_Desk@troweprice.com
Build strong client relationships by focusing on family dynamics.
70% of heirs change their financial professional when they inherit. Consider what you need to secure business for generations to come.
Make meaningful connections with women investors.
In 2016, women controlled more personal wealth than men for the first time in U.S. history. Open the door to a greater understanding of how to serve women investors.
1 PriceMetrix, State of Retail 2019. Age 55 is as of 2020, so defined as clients born after 1965.
2 Source: “The Future of Wealth in the United States.” Deloitte Center for Financial Services 2017.
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