Strong relationships are key to addressing family wealth transfer

Building Trust That Lasts

As you prepare for the greatest wealth transfer in history, deepening client relationships across generations will be essential to the long-term health of your business. That’s why we offer a simple process to help you identify which client relationships are at risk. Our plan includes insights on family dynamics and a tool to help you develop a strategy for key clients.

Jean Dunn

Jean Lynn Dunn, CFP®

Vice President, Client Loyalty Insights Leader

A Two-Step Action Plan

Our tool kit has what you need to secure business for generations to come.

White paper

Research and insights to educate you on generational wealth transfer issues.

Chart a Family’s Dynamics

Interactive worksheet to help families become aware and intentional about their wealth.

Advisor Presentation

Research and insights to educate you on generational wealth transfer issues.


Intergenerational wealth transfer—or InterGen—could have a serious impact on your book of business.

$24 Trillion

will move from one generation to the other over the next 12 years.1

21%

of your clients will likely experience a wealth transfer in the next decade.2

90%

of heirs find new advisors when inheriting wealth.3

Be a Financial Ally

Here are some ways you can help families communicate about finances and bring generations together while giving everyone a voice for their individual needs and goals.

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LEARN FROM YOUR INTERACTIONS WITH THE PRIMARY DECISION MAKER
Offer to have a conversation with your client's child about the financial considerations after a life event occurs such as a marriage.

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IDENTIFY FINANCIAL PLANNING NEEDS FOR SPOUSE AND CHILDREN
Capture profile information on additional family members to help you identify life events that present opportunities for talking about wealth transfer and legacy planning.

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USE TECHNOLOGY TO CONNECT ANYWHERE
Connect with children who aren't local via video conferencing or WebEx. Also consider connecting with children and spouses via LinkedIn.

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STRATEGIC ALLIANCES CAN BE ANOTHER OPPORTUNITY TO ENGAGE
Offer to refer a millennial to a trusted tax preparer as a potential way to engage.

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USE FINANCIAL CHECKLISTS TO START A CONVERSATION
Use our financial checklists for common life events as a basis for conversation.

MARRIAGE          NEW CHILD          JOB CHANGE          BUYING A HOME

Contact Us

 

Broker-Dealer
800.564.6958
AdvisorServices@troweprice.com


RIA & Regional Bank

800.564.6958
AdvisorServices@troweprice.com

DCIO

800.371.4613
DCIO_Sales_Desk@troweprice.com


Variable Annuity
855.829.5343
VA_Sales_Desk@troweprice.com

Broker-Dealer
800.564.6958
AdvisorServices@troweprice.com
 

RIA & Regional Bank
800.564.6958
AdvisorServices@troweprice.com

Equality Economy

Understand the dynamic needs of LGBTQ investors.

64% of LGBTQ allies say they're more likely to spend money with inclusive businesses.

1 Val Srinivas and Urval Goradia, “The future of wealth in the United States: Mapping trends in generational wealth,” Deloitte Center for Financial Services, November 9, 2015.

2 Cerulli Associates, 2018 Advisor Metrics.

3 Deloitte “10 Disruptive Trends in Wealth Management,” 2015.

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