THE NEXT WAVE OF ADVICE

Inspire clients to succeed with financial coaching

Planning doesn’t equal execution. Take clients from good intentions to tangible actions with these turnkey coaching resources.
Enrich Client Interactions

68%

expected increase in robo/AI advice platforms by 2027.1

56%

of the highest earners under age 50 want a financial coach.2

50%

of clients implement less than 20% of the advice they receive. And 20% don’t implement any of their financial plan.3

The financial coaching your clients want.

Use these resources to position yourself for success with current and future clients.

Differentiate with financial coaching

Explore the research and data behind coaching’s effectiveness with young investors, and discover concrete steps for implementing coaching in your practice.

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Understanding the 3 C's of coaching

Curiosity, courage, and compassion are the fundamental financial coaching skills. Learn why they’re important to investors and how to build them into your practice.

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Achieve more with clients

Get everything you need with this step-by-step guide for implementing a winning financial coaching approach.

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Put it into practice.

Use these tools to understand and connect with clients–and offer more personalized financial coaching.

The Financial Behavior Assessment

Use clients’ answers to these money management questions to get a more accurate picture of how their emotions and behaviors are impacting their financial success.

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Your guide to the assessment

Our three-step process helps you use findings from the Financial Behavior Assessment to inform your existing approach.

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The benefits of coaching

Use this in one-one-one conversations or guide clients and prospects through the coaching process.

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Your Next Wave program at a glance

From research highlights to step-by-step coaching tips, we provide a convenient summary of all the Next Wave of Advice components you can use to evolve your practice.

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Changing demographics workshops

Our behavioral finance series helps you take the first step in evolving to serve your client base: connecting with families, women, and the next generation of investors.

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Explore these complementary Practice Management programs.

Prospecting the Next Wave of Wealth

The top 10% of earners under 50 represent an outsized opportunity to grow your practice—but these prospects think and behave differently from your current clients. Find out how to connect with them.

Learn More

Make meaningful connections with women investors

For the first time in U.S. history, women control more personal wealth than men. Explore how to engage and serve women investors more effectively.

Learn More

Contact us

877.561.7670
advisorservices@troweprice.com
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1 CFA Institute, “Future State of the Investment Industry,” 2023.

2 T. Rowe Price Next Wave of Wealth Research Study, January 2020. Highest earners here is defined as the top 10% of earners under age 50.

3 Wealth Professional, “When formal financial plans are a poor fit,” https://www.wealthprofessional.ca/news/industry-news/when-formal-financialplans-are-a-poor-fit/323484

202410-3881155

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