Inspire clients to succeed with financial coaching

How often do you put a lot of time and energy into creating a financial plan only to see it go unfulfilled? It's frustrating and it happens all the time. Four numbers paint a grin picture: fifty, twenty, twenty, zero. Fifty percent of clients who pay for a formal plan implement less than twenty percent of the recommendations, and almost twenty percent don't implement any recommendations at all.

Chances are it's not because it's a bad plan, nor is it because the clients think it's a bad plan. Numbers and logic make your clients think, but it's an emotional connection that will inspire them to act. Our Next Wave of Advice: Differentiate Through Coaching program, helps advisors leverage the qualities and processes of exceptional coaches to unlock the additional financial potential that exists in all of your clients and prospects.

In a broader context, two of the biggest issues advisors face over the next decade are how to stay relevant against increasingly sophisticated and competitive technology, and how to connect with your clients of tomorrow better than your human competition. You stay relevant versus technology by delivering something that only humans are uniquely qualified to deliver, which is how you make your clients feel.

It's no longer just about the money. It's making your clients feel so money about their money. You accomplish the second by standing out in a way that the next wave of clients wants you to. And the majority of high earners under the age of 50 have told us that they want advisors to play the role of coach. And in an industry slow to evolve from the traditional money manager mentality, adding coaching to the client experience may take both you and them a long way. Simply put, our Next Wave of Advice program helps to accomplish both. And it helps ensure that the plans you put a lot of time and effort into creating don't sit unappreciated in a folder for the next twelve months.