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Enterprise Choice®

A custom solution for highly complex plans

Do you need a high-touch solution because of plan complexities?

Enterprise Choice® is designed specifically for:

  • Plans with $150 million or more in plan assets
  • Plan sponsors in need of consultative, high-touch service
  • Full customization of participant communications
  • Total retirement outsourcing

Top Net Promoter Score® in Chatham Partners’ benchmark:

which beat the benchmark of 59―the 11th consecutive year that T. Rowe Price exceeded the benchmark

Source: 2021 Chatham Client Satisfaction Study for plans over $5M in assets.

Dedicated support. Superior service.

The plan experience

We offer the team and tools to help you manage your plan efficiently and with ease.

Your T. Rowe Price team

Alignment with our most tenured associates to provide you with the highest level of informed, personal, and thoughtful service—from introduction to implementation, and every day after that.

Consultative focus

Insights and guidance to shape plan design and compliance for defined contribution, defined benefit, and nonqualified plans

Holistic plan tools

Resources to help reduce administrative burdens and monitor your plan’s health so you can stay focused on long-term goals

Engagement to action to outcomes.

The participant experience

From the moment they are eligible to enroll to their final hours of retirement, your plan participants will receive guidance and support to fuel confident decision-making.

Laptop and mobile phone

Personalization to drive outcomes by using and analyzing data for each individual

Our flexible framework offers a suite of financial wellness solutions for participants. With added integrations by Optum, SoFi, Morningstar, Edelman Financial Engines, and SmartDollar, we help participants make informed decisions about their financial health.

Custom participant communications aligned with strategic goals and participant demographics

Financial dashboard for holistic planning


Optum, SoFi, Morningstar, Edelman Financial Engines, and SmartDollar are third-party service providers and are not affiliated with T. Rowe Price.

A spectrum of options.

The investment experience

We offer access to a wide range of proprietary and nonproprietary investment products across all asset classes—with flexible pricing structures.

Open architecture

  • Access to over 9,500 mutual funds as well as institutional products such as trusts
  • A platform that supports the use of diversified portfolios
  • Ability to offer publicly traded company stock
  • Updated self-directed brokerage services featuring an enhanced user experience1
  • Competitive cost structure

1 Brokerage services offered by Charles Schwab & Co., Inc. (Member SIPC).

Target Date Solutions

Our T. Rowe Price glide paths offer:

  • Multiple investment types, including mutual funds, trusts, or even as custom solutions
  • Hybrid or blend approaches, which strategically add passive components
  • Active management focus

We believe in strategic investing.

See how our investment professionals go out into the field to get the full story.

We are the retirement experts by your side.

With over 40 years of experience backed by a reputation of reliability, we have the expertise to help you take your plan to the next level.

Consider the investment objectives, risks, and charges and expenses carefully before investing. For a prospectus or, if available, a summary prospectus containing this and other information, call (800) 638-7890. Read it carefully.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual funds.