Retirement Advisory Service™
Retirement planning with you at the center
A trusted partner and personalized advice can help you move through each stage of retirement with clarity and confidence.
T. Rowe Price Retirement Advisory Service™ provides a financial plan and spending strategies that evolve with your goals, supported by active portfolio management and a dedicated advisor.
To qualify, you’ll need $250,000 or more in household assets, which can include your investments outside of T. Rowe Price.
The benefits of personalized retirement advice
Peace of mind comes with having a plan you feel good about. We can help you navigate topics like retirement income, taxes, and market fluctuations—so you can focus on what matters.
A trusted partner that gets you
A dedicated advisor who:
- Focuses on you with personalized guidance that helps you spend smarter, minimize taxes, and maximize income
- Provides ongoing support with regular check-ins and plan updates as your life changes and the market shifts
- Guides you with understanding and a data‑driven perspective, helping you make informed financial decisions
A plan that evolves with you
Your personalized financial plan provides:
- Actionable steps that prioritize your goals, built by a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional
- Tailored strategies to help savings last, with an eye on Social Security, Medicare, and required minimum distributions (RMD) planning
- Recommendations and projections based on your risk tolerance, aspirations, and real-time concerns
A hands-on approach that supports your goals
Portfolio management that utilizes:
- Tax-smart approaches in pursuit of reduced capital gains tax and helping you retain more of your money over time
- Asset allocation and portfolio rebalancing informed by your financial needs and our research-based expertise
- Actively managed T. Rowe Price funds that aim to outperform the benchmark and balance risk with potential returns
Start building a relationship with your advisor
Complete the questionnaire
Provide some basic information, and then tell us about your timeline, goals, and risk tolerance.
Connect with your financial advisor
Expand on your retirement vision, concerns, and priorities. See what an advisor can provide for you.
Get your free financial plan
Explore the plan with your advisor. Ask questions, make adjustments, and get clarity on putting your new plan into action.
Enroll for ongoing advice
Transition a qualifying account to start working one-on-one with an advisor for an average net advisory fee of 0.50%.1
What does ongoing advice look like?
Throughout the year, we’ll review your plan and portfolio with you, making updates based on your evolving goals—and you can schedule check-ins with your advisor any time.
Award-winning advice at your service
T. Rowe Price named one of America’s top financial advisory firms of 20262
With this award, we earned the highest rating for excellence in client service and asset management.
T. Rowe Price named one of the best financial advisory firms of 20253
This prestigious award is presented by USA TODAY and Statista Inc., the world-leading statistics portal and industry ranking provider.
Frequently asked questions
Is there an investment minimum to get started?
Yes – you can receive a Financial Plan and enroll in our retirement planning service with just $250,000 in qualifying T. Rowe Price accounts or new investable assets.
T. Rowe Price account types that qualify:
Individual or joint accounts
Brokerage accounts
Traditional and Roth IRAs
Roth Rollover and Rollover IRAs
Revocable trust accounts
Traditional or Inherited Roth IRAs
Transfer on Death (TOD) accounts
The following account types don’t qualify or count toward the minimum. However, you can include them in your Financial Plan to provide us with a more complete view of your financial situation.
SEP-IRAs and SIMPLE IRAs
Workplace retirement accounts (e.g., 401(k), 403(b) accounts)
Education Savings Accounts
Not sure if you qualify for this service or which accounts are eligible? We can help. Call 1-866-230-0189.
Who builds my Financial Plan?
Our team of experts creates your personalized Financial Plan based on your current financial situation and goals. You benefit from our proprietary analysis and the insights of T. Rowe Price investment and asset allocation experts and CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals. CFP® professionals are trained to take a comprehensive view of financial situations and have completed robust competency and ethical requirements under professional standards governing CFP® professionals.
Your advisor is here to answer your questions and help you get on track—and stay on track—to meet your financial goals.
What's included in my Financial Plan?
Your Financial Plan consists of point-in-time planning, asset allocation, and T. Rowe Price fund advice for your retirement and other financial goals. Plan features may include:
Summary of your financial situation
Summary of your goals and our analysis
Retirement saving and drawdown strategy
Social Security analysis
Assessment of your risk tolerance
Your current portfolio compared with our recommended model portfolio
Recommended action steps
What’s the questionnaire completion process like?
Plan to spend 15-30 minutes on the questionnaire. It is designed to gather key elements to help construct a tailored financial plan for you. Don't worry, you don't need to get it perfect. Your advisor will review this information as part of the initial appointment.
Your information automatically saves as you go through the questionnaire. You can pause and come back later to finish if you need to.
To save time, have the following information on hand when you begin the questionnaire:
Your annual income
Your retirement savings
If linking accounts: your login credentials for investment accounts outside of T. Rowe Price
If entering accounts manually: relevant financial statements, such as your quarterly mutual fund statement, year-end brokerage statement, or pension statement (if applicable)
What is the average fee for the service?
The average net advisory fee is 0.5% of assets that we manage for you, using all primary funds and neutral portfolio weightings. In total, the cost of advice, which includes the fees and expenses of underlying funds, is expected to not exceed 0.9% of assets under management. For more details about fees, read the full FAQ.
For additional information on the fees and expenses of the program, please read the Fees and Compensation section of the Retirement Advisory Service ADV Brochure (PDF).
Not sure about your next move? We can help.
Start your plan
Tell us about you, your goals, and your risk tolerance to get a custom financial plan from an advisor—at no cost to you.
Talk to an advisor
See what it’s like to partner with us. Talk to a financial advisor to find out if a one-on-one relationship is the right fit for you.
Check your progress
Do you know how to plan for retirement? Assess your progress and learn about making the most of your savings in every chapter.
*Additional advisory fees may apply.
1The average net advisory fee for the service assumes the use of primary funds and neutral portfolio weightings. Your actual net advisory fees will vary depending on your recommended model portfolio, the specific mix of funds in your managed portfolio, and their fees and expenses. The estimated net advisory fees for the model portfolios ranged from 0.41% to 0.55% as of April 2025. You will also pay the fees and expenses of the funds held in your managed portfolio. The total cost you are expected to pay for advice, which includes the net advisory fee and the underlying fund fees and expenses, is approximately 0.9% of assets under management. For additional information on fees and expenses of the service, please read the Fees and Compensation section of the Retirement Advisory Service ADV Brochure (PDF).
2On November 14, 2025, T. Rowe Price Advisory Services was recognized as one of America’s Top Financial Advisory Firms for 2026 by Newsweek and Plant-A Insights Group. The ranking highlights the top 1,000 registered investment advisory firms in the United States based on a rigorous evaluation of firm growth, advisor expertise, breadth of services, and ethical practices. Selection for the ranking required firms to meet criteria including $20 million or more in assets under management, a minimum of three wealth advisors, at least five individual clients, at least two years of SEC registration, U.S. headquarters, and a clean disciplinary record. Firms were scored based on growth in assets and client base (short- and long-term), advisor credentials and client-to-advisor ratio, service breadth, and disclosed conflicts of interest. Data sources included SEC Form ADV filings, and rankings were validated by Newsweek’s editorial team. The data analyzed was from an evaluation period of September 2020-September 2025. T. Rowe Price Advisory Services received a 5-star rating and was recognized for excellence in client service and asset management. T. Rowe Price Advisory Services is not affiliated with Newsweek or Plant-A Insights Group. Although T. Rowe Price Advisory Services is paying a licensing fee to Newsweek to promote this award, it did not pay any compensation directly or indirectly in connection with obtaining the ranking.
3On April 28, 2025, T. Rowe Price was named as one of the best financial advisory firms of 2025. The ranking of the best registered investment advisory firms (RIA Firms) was determined using a methodology that considered recommendations by clients, industry experts, and financial advisors, as well as the development of assets under management (AUM). Recommendations were gathered through an independent survey of over 30,000 individuals, with self-recommendations prohibited. AUM development was analyzed using publicly available data, with short-term development assessed over a 12-month period from January 2024 to January 2025, and long-term development over a five-year period from 2020 to 2025. The final score was calculated by weighting recommendations at 20% and AUM development at 80%, with a 30/70 ratio for short-term and long-term AUM growth. The data used for the analysis was collected up to January 2025. The award was presented by USA Today and Statista Inc., a leading statistics portal and industry ranking provider that tabulated the rating. T. Rowe Price is not affiliated with USA Today or Statista. T. Rowe Price provided no compensation either directly or indirectly in connection with obtaining or using this rating.
Investments in the T. Rowe Price Retirement Advisory ServiceTM are subject to the risks associated with investing in mutual funds and exchange-traded funds, which may result in loss of principal. T. Rowe Price does not guarantee the results of our investment management, or that the objectives of the funds or portfolios will be met.
ETFs are bought and sold at market prices, not net asset value. Investors generally incur the cost of the spread between the prices at which shares are bought and sold and may incur additional transaction costs.
The T. Rowe Price Retirement Advisory Service™ is a nondiscretionary financial planning and retirement income planning service and a discretionary managed account program provided by T. Rowe Price Advisory Services, Inc., a registered investment adviser under the Investment Advisers Act of 1940. Brokerage accounts for the Retirement Advisory Service are provided by T. Rowe Price Investment Services, Inc., member FINRA/SIPC, and are carried by Pershing LLC, a BNY Mellon company, member NYSE/FINRA/SIPC, which acts as a clearing broker for T. Rowe Price Investment Services, Inc. T. Rowe Price Advisory Services, Inc. and T. Rowe Price Investment Services, Inc. are affiliated companies.
T. Rowe Price and its associates do not provide tax or legal advice. We encourage you to consult your tax or legal professional for tax or legal questions specific to your situation.
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