T. Rowe Price Planning Service

Get a personalized, point-in-time plan for your goals—delivered by a T. Rowe Price financial adviser.

Get advice for the goals that are most important to you and your family. We can help you balance retirement with your other financial priorities, from saving for college to a down payment for a house.

Tips for creating a smarter, more personalized plan:

Start Planning Today

$250,000 Required Minimum

How a financial plan can benefit you

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Harmonize your goals

Get financial planning advice for what’s most important to you and your family, including retirement, education, travel, healthcare, or a new home.

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See if you're on track

Benefit from a professional portfolio review with asset allocation advice and T. Rowe Price funds chosen based on your goals, timeline, and risk tolerance.

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Plan smarter for retirement

Get a clear strategy to make the most of your money, whether you’re building or drawing down your retirement assets.

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Get a complete picture

Build a plan that reflects your whole financial situation. Our analysis factors in  any accounts you identify, including those held by your partner or spouse.

Trusted advice, delivered.



Enroll with just $250,000 with assets in qualifying T. Rowe Price accounts or new investable assets.

T. Rowe Price account types that qualify:

  • Individual or joint investment accounts

  • Brokerage accounts

  • Traditional, Roth, or Rollover IRAs

No obligation

There’s no cost for your financial plan and conversation with a financial adviser. You decide if the plan is right for you and whether to act on our advice.

Your plan includes a recommendation for a model portfolio with T. Rowe Price mutual funds. If you invest in our funds, you’ll pay the same expenses that all shareholders pay.

Enjoy digital ease...

Set goals, link investment accounts, schedule your financial adviser appointment and more online. We’ll reach out as soon as your plan is ready to view from your financial planning hub.  

with a human touch.

Your financial adviser contacts you at the time you choose to personally discuss your goals and questions. We make sure our recommendations are clear and transparent. Most of all, we listen to you. 

"Connection with our clients is key. We want to know what you're feeling as well as what you're trying to accomplish."

What are you planning for?

We help you think deeply about your needs, wants, and wishes, starting with retirement. Your financial plan connects your goals with your investments for a clear view of what you can do and how to get there.

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"Now that I've saved, I need to make my money last."

We help address real-life concerns--how much to withdraw from savings, when to collect Social Security, and how required minimum distributions (RMDs) impact your portfolio--so you can enjoy retirement.

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"I want to send my kid to their college of choice."

Tell us a few details--a school you’re considering, your timeline and current savings--and we account for inflation, the markets, and other factors to put college costs in perspective.


"Someday, I hope to drive my dream car."

Based on your other financial needs and priorities, we help you consider tradeoffs or steps you can take to adjust your saving and investing to help achieve goals you aspire to.

Tell us about your goals. See what's possible.

Why T. Rowe Price for advice

Strategic Investing

Our strategic investing approach has guided us since 1937 and is driven by independent thinking and rigorous research. Our efforts are singularly focused on helping you invest confidently for your retirement and other big financial goals.

Tailored Portfolio

Your asset allocation and T. Rowe Price fund recommendations are based on our expertly-designed model portfolios. Each is tailored for a specific risk tolerance and time horizon and invests in a carefully selected, diversified mix of T. Rowe Price funds.

Expert Team

Your personalized financial plan is created by our in-house teams of investment and allocation experts, and CERTIFIED FINANCIAL PLANNING™ professionals.

Trusted Partner

Our financial advisers are salaried professionals with no sales commissions, so you can be confident your needs come first.

Get started now. It's easy, and there's no obligation.

Required minimum of $250,000

Personalized financial plan for your retirement and other big financial goals

Conversation with a T. Rowe Price financial adviser at the time you choose

Read Form CRS for important information on our fees and services.

Frequently Asked Questions

All investments involve risk, including possible loss of principal.

Advisory services are offered by T. Rowe Price Advisory Services, Inc., a registered investment adviser under the Investment Advisers Act of 1940. T. Rowe Price Advisory Services, Inc. and T. Rowe Price Investment Services, Inc. are affiliated companies.

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T. Rowe Price Insights®

Learn more about T. Rowe Price Brokerage from opening and managing your online account, to keeping it secure.

Learn more about T. Rowe Price mutual funds