March 2026, From the Field
In two short videos, Tom Huber, Equity Portfolio Manager, discusses:
Market leadership over the last number of years has come from a select group of companies. Currently, the top ten names represent 40% of the weight in the S&P 500, which is unprecedented and unusual. Many of the companies that have led are not the ones we see as part of our investible universe, given they don’t pay dividends or provide only nominal dividends that haven’t grown. It does appear, however, that there are signs of that market leadership changing to include a broader group of companies, especially with concerns over the monetization of the capex spent on AI by several of the Mag 7 companies. For us, growing dividends is a sign of a healthy business. By definition, if they're growing their dividend stream, they're growing their cash flow, their earnings and their revenues. These durable businesses generally perform well through most environments. When they lag, as we've seen the last number of years, it's typically in a more speculative market. The setup for owning these steadier, high-quality cash flow businesses that are still growing offers a combination of upside but also protection in the event the market isn’t cooperative. We can make a case of more muted returns over the next several years, just given the valuation multiples we're starting from, but that doesn't mean there aren't opportunities to do well as an investor. After a period of underperformance, the health care sector offers opportunity. Some examples are well-known pharmaceutical companies with very few patent exposures and long-lived assets, whether it's Gilead or AbbVie, trading at reasonable multiples and paying attractive dividends that are growing. Quest and McKesson are very steady compounders. They’re out of the regulatory spotlight, but very consistent growers.
What’s exciting to us is there are ways to gain exposure to structural trends without sacrificing a dividend requirement, cash flow, and the durability of a business that we look for. This is where I think dividend growth is able to participate in the AI buildout through companies that aren't spending the capex but are benefiting from improved margins and free cash flow. From a market perspective, the primary beneficiaries of AI have been the companies that are spending on the infrastructure. We think there will be a point where this transitions from the spenders to the users, the enterprises that effectively integrate AI into their workflow for productivity, cost savings, and just being better at what they do. Chubb and the insurance sector serve as an example. Evan Greenberg, CEO of Chubb, believes the company can reduce 20% of the headcount over the next five years simply implementing AI into their workflow. This is pretty staggering. Caterpillar is another example. Their generators, which have historically been used just for backup, are now being used for primary power on data centers because there's such a shortage. A company that most people would know for earth moving, construction, mining now has a part of their business that is a direct beneficiary of the AI build-out. Even John Deere has talked about integrating AI into the data they collect from farmers and making it a real tool to improve yields while reducing costs for their customers. Data would show that dividend growth companies over the long term outperform the market, but it’s important to remember that while dividend payers come in and out of favor, dividends have historically contributed 40% of the total market return. By compounding value over time, dividends give the investor a bit of a smoother ride in the sense that while they may not keep up in a very narrow strong market, they’ve historically done well through a market cycle. And where dividend growth companies really shine is in lower-return or down markets, because their stronger cash flow dynamics tend to be better than average and the yield provides support for investors. Over a full market cycle, these companies have delivered attractive returns with lower levels of risk.
U.S. Dividend Growth Equity SMA
Our dividend growth strategy invests in undervalued companies with sustainable, above-average growth potential in earnings and dividends.
Important Information
Consider the investment objectives, risks, and charges and expenses carefully before investing. For a prospectus or, if available, a summary prospectus containing this and other information visit troweprice.com. Read it carefully.
*This ETF is different from traditional ETFs
Traditional ETFs tell the public what assets they hold each day. This ETF will not. This may create additional risks for your investment.
For example:
The differences between this ETF and other ETFs may also have advantages. By keeping certain information about the ETF secret, this ETF may face less risk that other traders can predict or copy its investment strategy. This may improve the ETF’s performance. If other traders are able to copy or predict the ETF’s investment strategy, however, this may hurt the ETF’s performance.
For additional information regarding the unique attributes and risks of the ETF, see the prospectus.
T. Rowe Price equity ETFs based on existing mutual fund strategies publish a daily Proxy Portfolio, a basket of securities designed to closely track the daily performance of the actual portfolio holdings. While the Proxy Portfolio includes some of the ETFs holdings, it is not the actual portfolio. Daily portfolio statistics will be provided as an indication of the similarities and differences between the Proxy Portfolio and the actual holdings. The Proxy Portfolio and other metrics, including Portfolio Overlap, are intended to provide investors and traders with enough information to encourage transactions that help keep the ETF’s market price close to its NAV. There is a risk that market prices will differ from the NAV. ETFs trading on the basis of a Proxy Portfolio may trade at a wider bid/ask spread than shares of ETFs that publish their portfolios on a daily basis, especially during periods of market disruption or volatility, and, therefore, may cost investors more to trade. The ETF’s daily Proxy Portfolio, Portfolio Overlap, and other tracking data are available at troweprice.com.
Although the ETF seeks to benefit from keeping its portfolio information confidential, others may attempt to use publicly available information to identify the ETF’s investment and trading strategy. If successful, these trading practices may have the potential to reduce the efficiency and performance of the ETF.
ETFs are bought and sold at market prices, not NAV. Investors generally incur the cost of the spread between the prices at which shares are bought and sold. Buying and selling shares may result in brokerage commissions which will reduce returns.
This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.
The views contained herein are those of the speaker as of February 2026 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.
This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circumstances before making an investment decision.
Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy. Actual future outcomes may differ materially from any estimates or forward-looking statements provided.
Risk Considerations: Past performance is no guarantee of future results. All investments are subject to market risk, including the possible loss of principal. Investments concentrating in a specific sector can be more volatile than investments in a broader range of industries. Active investing may have higher costs than passive investing and may underperform the broad market or passive peers with similar objectives.
Visit Troweprice.com/glossary for a glossary of financial terminology.
T. Rowe Price Associates, Inc., investment adviser. T. Rowe Price Investment Services, Inc., distributor.
© 2026 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, the Bighorn Sheep design and related indicators (see troweprice.com/ip) are trademarks of T. Rowe Price Group, Inc. All other trademarks are the property of their respective owners.
You are using an unsupported browser that might prevent you from accessing certain features on our site
We suggest clicking an icon below to download a supported browser.