RETIREMENT INCOME
The Power of Social Security
Social Security plays a key role in many retirement income strategies, but the topic can be overwhelming. Help your clients conquer the complexities and feel more confident with these resources.
baby boomers—the final and largest cohort—will turn retirement age by 2030
of workers say they understood Social Security very well1
of retirees began Social Security benefits before age 70 in 20222
Cut through the red tape for your clients
Choosing the right time to file for Social Security is critical to your retirement income strategy. Use our program, The Power of Social Security, to guide clients through common misconceptions and the intricacies of this valuable benefit.
Hi, I'm Stuart Ritter, certified financial planner and insights director at T. Rowe Price.
The silver tsunami is coming. By 2030, the final and largest cohort of baby boomers—over 30 million people—will be reaching retirement age. Yet research shows that only a mere 20 percent of workers feel they understand Social Security very well.
Join us as we help demystify Social Security for your clients with our program, the Power of Social Security.
In 2023, nearly 90 percent of Americans claimed Social Security benefits before the age of 70, where they would get the maximum benefit, typically at age 62 or 66. Did they do this after careful consideration of benefits and implications, not just for them but also their spouse if they're married? Or was it because they thought this was what they're supposed to do or were overwhelmed by the complexity, and simply made the easiest choice.
Our presentation streamlines the topic down to its essentials, focusing on the three retirement benefits offered by the Social Security Administration: the worker's own benefit, the spousal benefit, and the survivor benefit. For each of them, we cover how to qualify, how the benefit amount is determined, and—most importantly—the consequences of the timing decision.
The goal? To help your clients better understand how Social Security works and make a decision that's right for their individual situation.
The reality is: Social Security by itself is already complicated. Moreover, it needs to fit into your client's overall retirement income strategy. That's where your expertise and guidance as a trusted financial professional comes into play.
Our program simplifies the Social Security decision through a workshop, interactive tools, and educational resources all designed to alleviate your clients' worries and help you build the Social Security decision into the advice and guidance you're already providing. Leverage the Power of Social Security to bring better insights to your clients and show them the value you provide.
Contact your T. Rowe Price sales consultant today.
Become the resource your clients need on Social Security
Turn your practice into a trusted partner on one of the most intimidating topics in retirement. This ready-to-use content can help you demystify retirement income and Social Security for your clients.
The Power of Social Security: Three things you need to know
Use this presentation to help clients debunk common misconceptions about Social Security, learn the foundation of benefits, and feel confident in taking the next step.
Companion client workbook
Walk investors through the basics of Social Security in one-on-one sessions or client workshops with this accompanying workbook. Help your clients figure out the most important information and where to find it.
Harness the Power of Social Security to enhance your business
Evolve your practice and build better client relationships by putting their Social Security concerns to rest and helping them develop a thoughtful retirement income strategy.
About You worksheet for investors
This interactive worksheet helps clients drill down on their own Social Security benefits and other income sources, guiding the retirement income strategy discussion.
Lead investors from daunted to adept
Help your clients maximize their Social Security benefits with these introductory resources.
How can I create a smarter strategy for claiming my benefits?
The planning required to take full advantage of Social Security and maximize lifetime benefits is complicated. Help your clients determine when they should start collecting benefits to optimize their retirement income.
When should I begin to receive my benefits?
Your clients’ Social Security benefits are likely an important part of their retirement plan—so is making wise timing decisions.
3 ways to make the most of your Social Security income
Finding a client’s benefit requires a few key factors, including their work history, the age when they start benefits, and how they coordinate benefits with their spouse.
What to know about Social Security and your taxes
Help your clients plan ahead and keep Social Security income from raising their marginal tax rate.
Plan as a couple for important Social Security benefits
Intentional conversations and planning around Social Security as a couple can help clients maximize lifetime benefits for them and their spouse.
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Contact us
Learn more about how we can help you, your clients, and your practice succeed.
Broker-Dealer, RIA, and Regional Bank
800.564.6958
AdvisorServices@troweprice.com
Variable Annuity
855.829.5343
VA_Sales_Desk@troweprice.com
1 EBRI Retirement Confidence Survey (2024).
2 Annual Statistical Supplement to the Social Security Bulletin (2023).
202407-3743853
