Intergenerational Wealth Transfer
Guide families. Grow your practice.
Wealth transfer across generations represents one of the largest threats to a book of business. Learn how to build better relationships with entire families and extend your practice to the next generation.
$90T
25%
64%
Watch to learn how to approach family wealth transfer
Strong relationships are the key to family wealth transfer. Our video will show you how to start preparing your practice today.
Think about the last time a client of yours passed away. Chances are, it's happened in the past six months, if not more recently. How did it impact their family, and how did it impact the family's relationship with you? Over the next 20 years, a staggering $90 trillion will change hands from your clients to their children and grandchildren. This leaves a large percentage of your book at risk in the coming years. Are you prepared to retain those assets?
Hi, I'm Patrick Delaney, insights director at T. Rowe Price, and I'd like to give you a quick overview of our intergenerational wealth transfer program. It's designed to help you facilitate what can be very sensitive, emotionally charged conversations between your clients and their families.
Our in-depth interviews and focus groups with investors shed light on the conflicts caused by differing family dynamics, and offers you ways to proactively address and resolve them before the household CFO suffers a debilitating health event or passes away.
Doing so will be critical to reduce the risk of losing those assets when the wealth transfer occurs, because when you ask heirs and beneficiaries why they leave a financial professional upon receiving the inheritance, most of those top answers are within the financial professionals control.
No relationship. Bad relationship. They didn't get me. It just didn't feel right. One study shows that when advisors take the time to build a meaningful relationship with the inheritors, 64% of those inheritors choose to keep working with the existing advisor once the wealth changes hands.
Hikers and backpackers have a saying. If you wait until you're thirsty out on the trail to start rehydrating, it's already too late.
Well, if you wait until your client passes away to address conflicts and build relationships with the heirs, it's also probably already too late to retain those assets.
Contact your T. Rowe Price representative today to get details on our Intergenerational Wealth Transfer program and all of the insights and resources we have to offer. Thank you for your time and we look forward to continuing this conversation.
Secure business for generations to come
Learn about the opportunity that wealth transfer presents—and how to seize it.
The family dynamics of intergenerational wealth transfer
Use this 30-minute presentation to help clients explore and understand family dynamics, and gain insights to how they approach money.
Protecting your business from the risks of wealth transfer
Use this step-by-step guide—designed to help you to protect your most valuable relationships.
Quarterly ideas to engage the entire family
Leverage ideas and prospecting content to help secure ongoing engagement with the entire family.
Program guide
Safeguard your business with this step-by-step guide designed to help you easily implement these tools and strategies into your practice.
Tools of engagement
Use these client-ready resources to deepen relationships with your clients and their families so you can have important conversations about money.
How successful families approach money
Build toward long-term financial success and reduce stress with enhanced communication, planning, and education.
Talking to your family about money worksheet
Help your clients feel more at ease when talking to their loved ones about money.
The 6 G's of money I wish I had known when I was growing up
Use this presentation to guide clients and prospects on ways to engage young investors and increase their financial literacy.
Social media kit
Social media can help you deepen relationships with your clients and their families. Use our prepackaged posts to run your own targeted campaign and secure the future of your practice.
Estate planning resources
Leverage these tools and resources to build robust relationships by helping clients make their wishes clear and maximize their legacy.
Estate planning strategies for your clients
Elevate your client conversations and deliver confident, tax-aware estate planning guidance throughout the year.
Family records organizer
This document can help clients organize information that they or their loved ones may need to access in the event of an emergency.
Estate planning checklist
These eight steps can help clients put a comprehensive estate plan in place.
How to minimize taxes when leaving assets to the next generation
When planning to leave money to heirs, it's important to weigh the tax burdens of the account holder and the recipients.
Leaving a legacy with 529 college savings plans: A great path for grandparents
New rules make 529 accounts an increasingly attractive element in estate plans.
Essential lifestage checklists
Establish yourself as a trusted resource to your clients by offering them guidance for major life events.
Buying a home
Buying a home is one of the most important financial goals among clients under age 50. These five tips can help ensure that they start the homebuying process on the right track.
Getting married
Help clients establish good financial communication as they decide which accounts to combine, what kind of insurance they need, and more.
Having a baby
Saving for a child's future is one of the most meaningful financial goals of all. Your expertise can help clients unlock opportunities as they welcome a new addition to their family.
Starting a job
Changing jobs can be a hectic time for clients. Focusing on these five key financial moves during any job change can help them better prepare.
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Engaging Women Investors
With women on track to control $30 trillion of the nation's personal wealth by the year 2030, engaging women investors is more critical than ever.5
Set your practice apart
Explore more ways to refine and grow your practice with client acquisition, client engagement, and business management resources.
Contact us
1 Knight Frank, The Wealth Report, 18th edition, 2024.
2 The Cerulli ReportꟷU.S. High-Net-Worth and Ultra-High-Net-Worth Markets 2022.
3 Nuveen, What advisors need to know about working with wealth inheritors, 2022.
4 T. Rowe Price Next Wave of Wealth Research Study, January 2020. Highest earners here is defined as top 10% of earners under age 50.
5 McKinsey & Company, "Women as the Next Wave of Growth in US Wealth Management," July 2020.
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