September 2025, From the Field
Most investors are familiar with the concept of asset allocation, the strategic mix of stocks, bonds, and other assets held in an investment portfolio based on time horizon, risk tolerance, and goals. It lays the foundation of a portfolio and is the principal driver of an investor’s risk and return outcomes.
Complementary to asset allocation is the related concept of asset location, which focuses on optimizing tax efficiency and enhancing after‑tax returns by strategically selecting the most suitable accounts for holding various investments. It involves the thoughtful placement of assets within taxable, tax‑deferred, and tax‑exempt accounts and creates greater flexibility, opportunities for tax efficiency, and more options for income sourcing during different lifestages and throughout retirement.
Asset location goes beyond deciding which investments to include in a portfolio. It involves carefully choosing the types of accounts in which these investments are held, based on the differing tax treatments of income generated by the assets. As a result, investors should understand the differences between account types and their interaction with various investment income.
(Fig. 1) Consider the tax treatments of each account type and how each may fit into a retirement income plan
| Contribution type | Income tax on earnings | Income tax on distribution or liqudation | |
|---|---|---|---|
Tax-advantaged accounts |
|||
Traditional IRA or 401(k) |
Tax-deferred or pretax |
Deferred |
Ordinary rate |
Roth IRA or 401(k) |
After tax |
Deferred |
Tax-free for contributions and qualified earnings1 |
Health Savings Accounts (HSAs)2 |
Tax-deferred or pretax |
Deferred |
Tax-free for qualified medical expenses |
Taxable accounts |
|||
Appreciation |
|
None until liquidated |
Return of cost basis tax-free; gains at rates applicable to short-term or long-term capital gains |
Ordinary income-generating (e.g., interest) |
Ordinary rate |
||
Qualified dividend |
Qualified dividend rate |
||
Source: T. Rowe Price.
When considering an asset location strategy, a first step includes conducting a detailed analysis of household assets, understanding their income characteristics and whether they generate interest, dividends, or capital gains, and how these assets are taxed.
For example, tax‑efficient assets, such as stocks expected to appreciate, could be placed in taxable accounts where favorable long‑term capital gains tax rates may be leveraged. Municipal bonds and funds offer potential diversification benefits and generate interest income that is exempt from federal taxes and, in some cases, state and local taxes. As a result, they can make more sense in taxable accounts. A taxable account is also a good place for investment strategies in which a professional portfolio manager employs specific strategies to minimize tax liabilities, such as tax loss harvesting and limiting portfolio turnover.
Allocate tax‑inefficient assets, such as taxable bonds and real estate investment trusts (REITs) that generate substantial interest and dividends, into tax‑deferred accounts to defer ordinary income taxes and benefit from compounding. Tax‑exempt accounts could be used for assets such as high‑turnover mutual funds that pursue growth aggressively but may also incur tax‑inefficient short‑term gains.
“In general, mutual funds are often more appropriate in tax‑advantaged accounts, whereas ETFs and SMAs can make sense across account types.”
This analysis not only involves identifying the types of assets held in a portfolio, but also the different investment vehicles, which can include mutual funds, exchange‑traded funds (ETFs), and separately managed accounts (SMAs). In general, mutual funds are often more appropriate in tax‑advantaged accounts, whereas ETFs and SMAs can make sense across account types.
The potential to outperform benchmarks.
Actively managed investment strategies feature professional portfolio management that can adapt to changing market conditions in pursuit of more attractive risk-adjusted returns.
Careful security selection can offer both liquidity and convenience.
Rather than owning thousands of securities to replicate the holdings of a benchmark, professional managers can be more discerning when it comes to security selection.
ETFs offer the potential for greater tax efficiency.
The ETF structure inherently has the potential to reduce capital gain distributions by minimizing the impact of shareholder purchase and redemption activity.
Since no two individuals are the same, no single investment approach will work for everyone. Due to the potential for complexity, we recommend investors consult with qualified financial and tax professionals. These experts can provide tailored advice to make sure an asset location strategy is aligned with the investor’s personal financial goals. They can also factor in changing tax situations over time due to life events, such as retirement or income fluctuations over the course of a career.
Asset location can play a key role as part of a comprehensive financial plan, significantly influencing tax efficiency and long‑term after‑tax portfolio performance. By strategically placing assets in the right accounts based on tax treatments, investors can potentially enhance after‑tax returns and achieve financial goals more effectively.
From the Field
While investor portfolios may be underexposed to international value equities, several key factors suggest they could be poised for growth
No matter where you are in your portfolio construction journey, we can help you take your practice further.
1 Distributions are generally qualified if the investor is over 59½ years old and the Roth account has been open for at least 5 years.
Additional Disclosure
CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.
Important Information
The views contained herein are those of the authors as of September 2025 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.
Consider the investment objectives, risks, and charges and expenses carefully before investing. For a prospectus or, if available, a summary prospectus containing this and other information, call 1-800-564-6958 or visit troweprice.com. Read it carefully.
Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy. Actual future outcomes may differ materially from any estimates or forward-looking statements provided.
This material is provided for general and educational purposes only. This material does not provide recommendations concerning investments, investment strategies, or account types. It is not individualized to the needs of any specific investor and is not intended to suggest that any particular investment action is appropriate for you. T. Rowe Price Investment Services, Inc., its affiliates, and its associates do not provide legal or tax advice. Any tax-related discussion contained in this material is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding any tax penalties or (ii) promoting, marketing, or recommending to any other party any transaction or matter addressed herein. Please consult your independent legal counsel and/or tax professional regarding any legal or tax issues raised in this material.
ETFs are bought and sold at market prices, not net asset value (NAV). Investors generally incur the cost of the spread between the prices at which shares are bought and sold. Buying and selling shares may result in brokerage commissions, which will reduce returns.
Risk Considerations: All investments are subject to market risk, including the possible loss of principal. Active investing may have higher costs than passive investing and may underperform the broad market or passive peers with similar objectives. As with all equity investments, the share price can fall because of weakness in the broad market, a particular industry, or specific holdings. Fixed income investing involves risks, including, but not limited to, interest rate risk and credit risk. Some municipal bond income may be subject to state and local taxes and the federal alternative minimum tax.
Past performance is not a guarantee or a reliable indicator of future results. All charts and tables are shown for illustrative purposes only.
T. Rowe Price funds are distributed by T. Rowe Price Investment Services, Inc. T. Rowe Price SMAs are advised by T. Rowe Price Associates, Inc. and T. Rowe Price Investment Management, Inc., registered investment advisers. T. Rowe Price Investment Services, Inc., T. Rowe Price Associates, Inc., and T. Rowe Price Investment Management, Inc., are affiliated companies.
© 2025 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, the Bighorn Sheep design, and related indicators (see troweprice.com/ip) are trademarks of T. Rowe Price Group, Inc. All other trademarks are the property of their respective owners.
You are using an unsupported browser that might prevent you from accessing certain features on our site
We suggest clicking an icon below to download a supported browser.