July 2025, From the Field
The overriding theme of the second quarter was a historic risk‑on rally in the U.S. The quarter started with a significant sell‑off following President Donald Trump’s “Liberation Day” tariff announcements, which rapidly reversed after Trump announced a 90‑day pause with most countries. From there, investors largely looked past the looming tariffs, concerns about rising interest rates in response to renewed inflation and/or a growing federal deficit, and a war in the Middle East. Instead, investors focused on the potential stimulative effects of continued artificial intelligence (AI) innovation, the “One Big Beautiful Bill” regarding budget reconciliation, deregulation, and potential Federal Reserve interest rate cuts in the months ahead. These considerations led to exceptionally divergent factor returns in the U.S. Broadly, we highlight three themes:
“A large part of the pro-risk, pro-growth rally this quarter was renewed interest in potential AI beneficiaries.”
(Fig. 1) April 1, 2025–June 30, 2025
| Index | Total Return | Valuation | Growth | Momentum | Quality | Profitability | Risk | Size |
|---|---|---|---|---|---|---|---|---|
| Russell 1000 Growth | 17.84% | -12.35% | 15.53% | 13.29% | -13.12% | -2.97% | 21.90% | 7.76% |
| MSCI Pacific ex-Japan | 14.26 | -7.02 | -1.08 | 5.32 | -1.78 | 1.41 | 1.13 | -0.09 |
| MSCI Emerging Markets | 12.20 | -0.90 | 3.26 | 1.82 | -5.65 | 4.28 | 8.00 | -0.96 |
| MSCI Europe | 11.80 | 0.85 | 3.55 | 8.28 | -6.32 | -3.35 | 8.71 | -6.68 |
| MSCI Japan | 11.39 | -12.72 | 12.66 | 4.63 | 2.55 | 13.78 | 12.17 | 6.71 |
| Russell 1000 | 11.11 | -14.67 | 13.64 | 11.46 | -9.89 | -0.64 | 17.14 | 4.35 |
| Russell 2500 | 8.59 | -15.34 | 4.40 | 3.26 | -14.32 | -9.69 | 16.20 | -10.17 |
| Russell 1000 Value | 3.79 | -11.95 | 9.76 | 10.79 | -11.15 | -0.52 | 14.97 | 0.58 |
Past performance is not a guarantee or a reliable indicator of future results.
Sources: Refinitiv/IDC data, Compustat, Worldscope, Russell, MSCI. Analysis by T. Rowe Price. See Additional Disclosures. Total return data are in U.S.dollars. Factor returns are calculated as equal-weighted quintile spreads. Please see Appendix for more details on the factors.
Past performance is not a guarantee or a reliable indicator of future results.
Source: FactSet. Analysis by T. Rowe Price. AI betas were developed using a proprietary approach to estimate the AI sensitivity of each stock in the Russell 1000 Index.
One of the most important questions we’re getting from clients is what is our view on the valuation of high‑quality U.S. large‑cap stocks. We believe that question serves as an ideal case study to illustrate the Integrated Equity approach, which is a focus of this quarter’s newsletter. Our key conclusions are:
“High-quality U.S. large-cap stocks are historically expensive, although slightly less so following this quarter’s low-quality rally.”
In many industries and professional pursuits, such as medicine, sports, law, politics, and gaming, we see “human + machine” approaches leading to superior outcomes. These trends have accelerated with the explosion of data and computing power and with research that best practices in forecasting and prediction involve base rates and blending “outside” and “inside” views to counteract behavioral biases.
The T. Rowe Price Integrated Equity team’s core philosophy is that blending quantitative and fundamental approaches should lead to better results in investments, too. This is inextricably linked with the idea of combining outside and inside views. As a refresher:
To illustrate:
We now apply that approach to evaluate the pricing of high‑quality U.S. large‑cap stocks.
We have developed a proprietary valuation metric that values any “factor” (group of stocks) by blending several different calculation techniques and underlying metrics. Each metric has pros and cons, but blending them produces a more robust result.
We define “quality” using a proprietary blend of factors covering three broad categories:
Based on these inputs, our analysis suggests that high‑quality U.S. large‑cap stocks are historically expensive (Figure 3). The data are intuitive: High‑quality stocks were historically cheap during the 1998–2000 “tech bubble” and historically expensive during flights to quality leading into the 2002–2003 post‑recession junk rally, during the 2008 global financial crisis, during the 2013 ”taper tantrum” when the Fed was preparing to curtail its asset purchases, and at the height of the coronavirus pandemic.
Sources: Refinitiv/IDC data, Compustat, Thomson/IBES, Russell. Analysis by T. Rowe Price. The plot points represent the Z-score of our proprietary multifactor metric indicating whether quality is cheap (positive numbers) or expensive (negative numbers). Valuation is based on a variety of metrics and a proprietary methodology. Z-score is defined as the quantity of (current score minus the average of previous periods) divided by the standard deviation of previous periods. The numbers correspond to the number of standard deviations (e.g., a reading of 1 means “1 standard deviation cheap”).
See Appendix for additional details on the quality metric.
As shown in Figure 3, early in the second quarter, quality large‑cap companies were as expensive as they had been at any time in the last 30 years. Following the low‑quality rally this quarter, the expensiveness of quality has corrected by approximately one standard deviation, yet quality still appears expensive relative to history.
This relationship tends to predict underperformance of quality (Figure 4). Here, the x‑axis shows the starting valuation of quality using the relationship shown in Figure 3. The y‑axis shows the subsequent 12‑month forward return to the long‑short quality factor. The data suggest that as quality becomes expensive, on the left side of the chart, the probability and potential magnitude of future underperformance rises substantially. The June 30, 2025 reading of approximately 1.4 standard deviations expensive is shown in the red line; historically, such levels have led to a wider range of outcomes for quality securities.
Past performance is not a guarantee or a reliable indicator of future results.
Sources: Refinitiv/IDC data, Compustat, Thomson/IBES, Russell. Analysis by T. Rowe Price. Returns to quality are defined by a long-short quintile spread using our quality metric. Analysis based on expanding window with information known at the time to avoid look-ahead bias. In other words, when we model a particular year, we always use the full data available at that time going back to 1995. This time series requires 5 years of data to create a Z-score, so the first data point on 1/31/00 corresponds to using data back to 1/31/95. The last data point is as of 6/30/24, which uses 12-month forward data extending to 6/30/25. Valuation is based on a variety of metrics and a proprietary methodology.
See Appendix for additional details on the long-short returns/quintile spreads calculation and the quality metric.
The vertical red line shows where today’s reading would fall in the historical distribution. Quintiles are reconstituted at the end of every month. The 12-month forward return means the 12-month subsequent return. Price of quality on the X-axis is based on the relationship shown in Figure 3.Long‑short returns to quality measure the difference between the highest and lowest quintile returns over the subsequent 12 months.
One pushback could be that this is being driven by a narrow set of companies (e.g., AI beneficiaries). We have looked at the data in multiple ways (e.g., by sector, high‑quality and low‑quality companies in isolation, market cap‑ and equal‑weighted), and the results appear to be robust. In other words, we see signs that higher‑quality stocks appear expensive across U.S. large‑cap equities, and this is not limited to mega‑cap technology stocks.
On the surface, this would suggest a potentially pessimistic outside view for the outlook for quality. However, this overstates our pessimism, as we will now discuss with the inside view.
There are a few reasons to partially discount the outside view shared above. First, we note three significant caveats in the above relationship:
Next, we look at those superior economics more systematically. We observe that profitability levels—and spreads versus the rest of the universe—have increased for the most profitable companies (Figure 5). In other words, the quality level of high‑quality companies today is also historically high. If their quality is even higher today than in the past, one could argue that their valuations should also be elevated relative to history.
Finally, we note that discussions with our fundamental analysts play a large role in our evaluation of the market environment. While specific securities are outside the purview of this newsletter, we note that many of the high‑quality stocks with seemingly expensive valuations are viewed attractively by our talented analysts based on their deep inside views. These views include an understanding of these companies’ leadership positions and moats in their businesses, pricing power, secular growth potential, and management talent. In many of their bottom‑up analytical models, reasonable assumptions justify the outperformance potential for many of these companies.
Sources: Compustat, Russell. Analysis by T. Rowe Price.
Quintiles based on ROE are reconstituted monthly. ROE is calculated by dividing the last 12 months’ earnings of individual companies by the average of their book value.
How do we reconcile the outside and inside views? Our general conclusions are:
Quality looks historically expensive within the U.S. large‑cap universe.
Our view is that high‑quality large‑cap companies remain somewhat expensive today, but not as much as the data suggest. We believe the probabilities are that they will underperform in aggregate at some point over the next year, but we believe it’s more likely that the underperformance will be due to the market broadening out. To the extent that current economic policies lead to continuing growth, we envision an ongoing rotation into parts of the market that have lagged over the last decade (e.g., U.S. small‑cap stocks and international stocks). In that event, we expect investors would use high‑quality U.S. large‑cap stocks as a funding source.
Of note, we are not forecasting a significant decline in high‑quality stocks. As mentioned above, severe underperformance of quality historically has been driven by the short leg. We don’t see those conditions in place today, and if there were to be a big market drawdown, we would expect quality to hold up well.
Specifically, relating our views back to the second quarter: While quality stocks underperformed, leadership was driven by speculative growth stocks. We believe this environment is not representative of how a sustained quality drawdown would unfold; rather, we expect that any sustained drawdown in quality would likely take place as the market broadens beyond high-quality large-cap growth stocks, and this environment would look different—and less speculative—than the second quarter.
Many clients have asked for our views on whether high-quality U.S. large-cap stocks are overpriced. We answer that question by applying the Integrated Equity framework—combining the outside and inside views. The outside view suggests that high quality is historically expensive and that similar periods in the past have led to significant underperformance of quality. However, the inside view suggests that there are economically driven reasons for these stocks to be more expensive, as high‑quality stocks are higher quality today than they’ve ever been. Also, the apparent expensiveness of quality today looks very different from what it did in previous episodes, and we therefore see the risk to high quality as more likely “modest underperformance” while funding a market rotation, as opposed to significant underperformance.
Appendix
Factors are our internally constructed metrics, defined as follows:
Valuation: Proprietary composite of valuation metrics based on earnings, sales, book value, and dividends. Specific value factor weighting may vary by region and sector.
Growth: Proprietary composite of growth metrics based on historical and forward‑looking earnings and sales growth. Factor selection and weighting vary by region and industry.
Momentum: Proprietary measure of medium‑term price momentum.
Quality: Proprietary measure of quality based on fundamental and stock price stability; balance sheet strength; and measures of profitability, capital usage, and earnings quality.
Profitability: Return on equity.
Risk: Proprietary composite capturing stock return stability over multiple time horizons (positive return means risky stocks outperform stable stocks).
Size: Market capitalization (positive return means larger stocks outperform smaller stocks).
Quintile spread: Also referred to as long-short returns, a quintile spread is calculated by sorting securities based on a specific characteristic or factor criterion, dividing them into five groups (or quintiles), equal-weighting the securities within each quintile, and then subtracting the bottom-quintile returns (lowest 20%) from the top-quintile returns (highest 20%).
Factors and indices cannot be invested into directly and are shown for illustrative purposes only. They do not reflect performance of actual investments nor do they reflect the reduction of fees associated with an actual investment, such as trading costs and management fees.
Other definitions:
For definitions of certain financial terms visit https://www.troweprice.com/en/us/glossary.
From the Field
Structural market changes require an understanding of risks and adapting old strategies
Past performance is not a guarantee or a reliable indicator of future performance.
Risks: Growth stocks are subject to the volatility inherent in common stock investing, and their share price may fluctuate more than that of a income-oriented stocks. The value approach to investing carries the risk that the market will not recognize a security’s intrinsic value for a long time or that a stock judged to be undervalued may actually be appropriately priced. Small-cap stocks have generally been more volatile in price than the large-cap stocks. Investing in technology stocks entails specific risks, including the potential for wide variations in performance and usually wide price swings, up and down. International investments can be riskier than U.S. investments due to the adverse effects of currency exchange rates, differences in market structure and liquidity, as well as specific country, regional, and economic developments. These risks are generally greater for investments in emerging markets.
All investments are subject to market risk, including the possible loss of principal. Past favorable company characteristics may not persist into the future.
Additional Disclosures
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Important Information
This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.
The views contained herein are those of the authors as of July 2025 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.
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Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy. Actual outcomes may differ materially from any estimates or forward‑looking statements provided. Estimates are subject to change.
Past performance is not a guarantee or a reliable indicator of future results. All investments are subject to market risk, including the possible loss of principal. All charts and tables are shown for illustrative purposes only.
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