Why today’s investors can still rely on our founding principles

Why today’s investors can still rely on our founding principles

Our Clients Always Come First

At T. Rowe Price, we have one business—investments. And we have one purpose—to help our clients create more secure financial futures.

We are an independent, global investment management firm, offering a full range of equity, fixed income, and asset allocation strategies across multiple sectors, styles, and regions.

We have been serving investors since 1937. However, the fundamental principles upon which Thomas Rowe Price, Jr., founded the company remain as relevant today as they have ever been.

First and foremost, we put our clients first. We believe that the firm’s success follows from the success of our clients.

Today, clients all over the world rely on our steadfast principles and disciplined investment approach to remain confident in their investments.

Fundamental Research is Vital

Proprietary fundamental research is core to our ability to consistently identify sound, long-term investments. This entails rigorous analysis at the regional, sector, industry, and company level to identify promising investment opportunities—and those to be avoided.

To select the best opportunities, we actively test and challenge our own opinions. For instance, selecting a corporate bond requires meeting with management teams to directly discuss their marketing strategies, company dynamics, and competitive landscape. We use these face-to-face meetings to challenge our own preconceptions and those of the management team—an approach that often results in a penetrating dialogue with revealing insights.

Combined with a thorough macro-understanding, our bottom-up approach forms the foundation for thousands of investment decisions every year, helping to ensure that we are well positioned to understand the true value and possible risks for our clients.

International Market
People Sitting Around a Table

Collaboration Drives Deeper Insights

Diverse thinking and healthy debate are deeply ingrained into our investment culture. We believe looking at investment opportunities from multiple perspectives is the most reliable way to reveal its true potential.

Our collaborative culture ensures that views are frequently shared between experts from diverse disciplines and with each fund manager. We also contrast and compare their opinions with information gathered on the ground and with macro-level views.

In addition, the company evaluates analysts not only by the performance of their recommendations but also by their ability to communicate and share ideas with their colleagues.

Overall, we believe that our culture of collaboration enhances our ability to identify opportunities others might overlook and generate solid, long-term results for our clients.

Experienced Managers Ensure A Long-Term Approach

The principles of Thomas Rowe Price, Jr., are every bit as relevant today as they were when the company was founded. His belief in the value of a long-term approach, even to the detriment of short-term gain, has helped our clients weather many storms over the years.

As an investment manager, we have a solid balance sheet with zero long-term debt. This stability helps us to operate with a long-term view and to continually reinvest in our business and investment capabilities so that we can better serve our clients.


"If our clients succeed, our firm will succeed."

- Thomas Rowe Price

Contact Us



RIA, Regional Banks, and National Banks




Variable Annuity



Preferred Website

Do you want to go directly to the Financial Advisors/Intermediaries site when you visit troweprice.com ?

You are currently logged in to multiple T. Rowe Price websites.

You will need to log out below and log back in with your Advisor Dashboard credentials.