2024 Global Market Outlook
Broadening equity horizons
Equity investors will need to cast wider nets in 2024. We see opportunities in Japan, emerging markets, health care, and artificial intelligence.
Sunrise over a winding river in the Nebraska Sandhills.

Global equity markets are likely to remain challenged in 2024 as the world transitions to a regime of higher trend inflation and interest rates. This transition could generate shifts in earnings growth expectations, triggering volatility. Close attention to risk management will be needed.

On the plus side, broader, less concentrated market leadership is likely to provide more varied sources of returns for investors who maintain a sharp focus on valuation fundamentals.

Although U.S. equity valuations appear more reasonable, they continue to face stiff competition from attractive yields on money market and short‑term fixed income assets. This suggests a need to look for pockets of attractive relative valuation.

Global equity performance in 2023 was predominantly driven by the so‑called “Magnificent Seven” mega‑cap U.S. technology stocks (Figure 6), propelled by their above average earnings performance and rising expectations for artificial intelligence (AI) applications. Through November, the Magnificent Seven stocks collectively were up over 70% for the year to date on a capitalization‑weighted basis. The remaining 493 stocks in the S&P 500, on the other hand, rose less than 9.5% (Figure 6). Such highly concentrated markets increase risk, particularly for investment strategies measured against benchmarks that require them to maintain exposure to these outsized positions.

Stretched valuations, produced by their strong performance, leave the U.S. tech giants vulnerable to mean reversion—the historical tendency for periods of above‑average performance to be followed by subpar returns. Accordingly, we believe mega‑cap tech leadership is likely to fade in 2024 as the opportunity set broadens.

U.S. equity performance has been top‑heavy, but that could change in 2024

(Fig. 6) Cumulative returns through the first 10 months of 2023.

Line chart showing the significantly higher returns for seven mega-cap U.S. technology stocks in 2023 relative to broader equity market categories.

As of November 30, 2023.
* The Magnificent 7 are Apple, Alphabet, Amazon, Meta, Microsoft, NVIDIA, and Tesla. Performance results shown are capitalization‑weighted averages. The specific securities identified and described are for informational purposes only and do not represent recommendations.
Source: Standard & Poor’s (see Additional Disclosures). T. Rowe Price analysis using data from FactSet Research Systems Inc. All rights reserved.
Past performance is not a reliable indicator of future performance.

The world in equities 2024
Map of the world with countries color coded to denote US Equities, European Equities, EM Equities, Japan Equities, and China Equities.


U.S. EquitiesMega-cap tailwind expected to fade, but health care and energy are bright spots
European EquitiesEconomic woes to weigh on markets, at least for first half
EM EquitiesAttractive valuations combine with fiscal and monetary stimulus.
Japan EquitiesRegulatory reform, governance, valuations, and macro trends all supportive
China EquitiesSubdued recovery a problem but select opportunities in high-tech industrials


Regional opportunities

We continue to favor EM equities over developed equities as relatively attractive valuations (Figure 7), upside earnings potential, and the possibility of incremental fiscal and monetary stimulus generally are more supportive for the EMs. A shift away from highly centralized global supply chains also could favor the EMs. Potential beneficiaries include Malaysia, Indonesia, Brazil, and Chile.

Within the developed markets, near‑term prospects for European equities look less attractive relative both to other developed markets and to the EMs. As the business cycle rolls over, demand is likely to weaken and profit margins could come under pressure. Companies with more robust margins are likely to navigate this environment more effectively but also will sell at higher valuations.

As Europe approaches a business cycle recovery that is likely later in 2024, further opportunities should arise in those markets, where valuations overall are likely to still be reasonable.

EM equity valuations appear relatively cheap

(Fig. 7) Forward 12‑month price/earnings (P/E) ratios.*

Box and whisker chart showing current average valuations for major regional equity markets and their historical medians and interquartile ranges.

As of November 20, 2023.
*Based on consensus earnings forecasts. Actual outcomes may differ materially from forecasts. Ranges and medians are for the 20 years ended November 2023 using monthly P/Es. U.S. = MSCI USA Index; All Country World = MSCI All Country World Index; Japan = MSCI Japan Index; Europe = MSCI Europe Index; EM = MSCI Emerging Markets Index.
Source: Goldman Sachs Investment Research.

Japanese equities continue to look relatively attractive. The Japanese yen appears undervalued and will likely appreciate should the BoJ change its monetary policy. While a stronger yen historically has been seen as a negative for the export‑driven Japanese economy, its potential impact going forward is unclear given the positive momentum and potential for repatriated flows by domestic investors. For foreign investors, however, Japan has the triple merits of reasonable valuations, a cheap currency, and structural reform.

"...we believe AI has the potential to enhance productivity across a wide range of sectors and companies."

The growth outlook for China is less positive, as efforts to stimulate demand so far have been relatively ineffective. Beijing’s decision to allow its 2024 budget deficit to exceed 3% of GDP was a step in the right direction, but it’s not clear whether policymakers will go further. This uncertainty is reflected in relatively low valuations in China’s equity markets.

While the direction of economic growth in China is uncertain, excessively negative sentiment could produce selective equity opportunities in 2024 in sectors benefiting from the technological upgrade of China’s industrial base, including electric vehicles, semiconductors, and higher‑value industrial products.

Sectors in the spotlight 2024
Illustration of a spotlight shining a yellow light.


TechnologyHealth CareEnergy
Semiconductors with leading chip technology and companies supporting AI scalingBiomedical devices and obesity treatments, which could have knock-on effects for food, retail, and hospitalityHigher energy prices and decarbonization initiatives supportive of both old and new energy


Key sector themes

Technology/AI: The extent to which richly valued U.S. tech giants can demonstrate clear benefits from AI may influence how much pressure they come under in 2024, as these firms race to acquire new capabilities and refine existing ones. But, in contrast to the internet boom of the 1990s, when a relatively small number of firms reaped the bulk of the benefits, we believe AI has the potential to enhance productivity across a wide range of sectors and companies.

Attractive opportunities could include semiconductor companies that are developing leading‑edge chips, tech service firms that help companies scale and enhance their AI capabilities, and data centers that benefit from increased demand.

Health Care: Innovation—from bioprocessing to medical devices to new treatments for obesity—also could generate significant equity opportunities in 2024. The U.S. Food and Drug Administration’s approval of a class of diabetes medications for use as weight‑control drugs has the potential not only to change patient outcomes, but to remake health care economics, given that obesity is a contributing factor to many other conditions. These advances also could have longer‑term implications for the food, retail, and hospitality sectors as structural patterns adapt.

Energy and Commodities: Energy and other commodity‑related stocks could prove to be attractive hedges in 2024 if inflation is stickier than expected and/or if geopolitical factors trigger another energy price shock. These sectors also could be a major focus for investors as countries and firms push ahead with decarbonization programs. Many EMs are heavily concentrated in energy and commodity‑related sectors, so these markets should benefit if renewable energy projects fuel a capital spending boom.

The longer‑term outlook for commodity producers could improve as prices adjust upward due to peaking productivity and higher production costs. Geopolitical risks also are likely to keep energy prices high even as supply expands—with positive implications for industry profitability.

These factors do not necessarily mean that global commodities are entering a new bull market, but do imply that we may be past the trough of the long‑term cycle.


Broadening equity horizons
Investment IdeaRationaleExamples
Expect a broadening in market leadership and more varied sources of return.Despite near‑term economic uncertainty, some sectors are benefiting from innovation and the need to transition to renewable energy sources.- Technology stocks
- Health care stocks
- Energy stocks
Consider attractively valued regions with structural tailwinds.Key drivers of Japan’s market recovery—regulatory reform, improved corporate governance, better capital allocation, and closer attention to shareholder returns—remain positives. EMs could benefit from fiscal and monetary stimulus.- Japanese stocks
- EM stocks

For illustrative purposes only. This is not intended to be investment advice or a recommendation to take any particular investment action.


T. Rowe Price cautions that economic estimates and forward-looking statements are subject to numerous assumptions, risks, and uncertainties, which change over time. Actual outcomes could differ materially from those anticipated in estimates and forward-looking statements, and future results could differ materially from any historical performance. The information presented herein is shown for illustrative, informational purposes only. Forecasts are based on subjective estimates about market environments that may never occur. Any historical data used as a basis for this analysis are based on information gathered by T. Rowe Price and from third-party sources and have not been independently verified. Forward-looking statements speak only as of the date they are made, and T. Rowe Price assumes no duty to and does not undertake to update forward-looking statements.

Investment Risks 

Fixed-income securities are subject to credit risk, liquidity risk, call risk, and interest-rate risk. As interest rates rise, bond prices generally fall. Investments in high-yield bonds involve greater risk of price volatility, illiquidity, and default than higher-rated debt securities. Because of the nature of private credit there may be heightened risks for investors, such as liquidity risk and credit risk to the underlying borrower and investments involve greater risk of price volatility, illiquidity, and default than higher-rated debt securities. International investments can be riskier than U.S. investments due to the adverse effects of currency exchange rates, differences in market structure and liquidity, as well as specific country, regional, and economic developments. These risks are generally greater for investments in emerging markets. Small-cap stocks have generally been more volatile in price than large-cap stocks. Mid-caps generally have been more volatile than stocks of large, well-established companies. Investing in technology stocks entails specific risks, including the potential for wide variations in performance and usually wide price swings, up and down. Technology companies can be affected by, among other things, intense competition, government regulation, earnings disappointments, dependency on patent protection and rapid obsolescence of products and services due to technological innovations or changing consumer preferences. Health sciences firms are often dependent on government funding and regulation and are vulnerable to product liability lawsuits and competition from low‑cost generic product. Commodities are subject to increased risks such as higher price volatility, geopolitical and other risks.  There is no assurance that any investment objective will be achieved. Alternative investments typically involve a high degree of risk, may be illiquid, may undertake more use of leverage and derivatives, and are not suitable for all investors. Diversification cannot assure a profit or protect against loss in a declining market.

Additional Disclosure

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Copyright © 2023, S&P Global Market Intelligence (and its affiliates, as applicable). Reproduction of any information, data or material, including ratings (“Content”) in any form is prohibited except with the prior written permission of the relevant party. Such party, its affiliates and suppliers (“Content Providers”) do not guarantee the accuracy, adequacy, completeness, timeliness or availability of any Content and are not responsible for any errors or omissions (negligent or otherwise), regardless of the cause, or for the results obtained from the use of such Content. In no event shall Content Providers be liable for any damages, costs, expenses, legal fees, or losses (including lost income or lost profit and opportunity costs) in connection with any use of the Content. A reference to a particular investment or security, a rating or any observation concerning an investment that is part of the Content is not a recommendation to buy, sell or hold such investment or security, does not address the suitability of an investment or security and should not be relied on as investment advice. Credit ratings are statements of opinions and are not statements of fact.

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Important Information

This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.

The views contained herein are those of the authors as of December 2023 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.

This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circumstances before making an investment decision.

Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy.

Past performance is not a reliable indicator of future performance. All investments are subject to market risk, including the possible loss of principal. All charts and tables are shown for illustrative purposes only.

T. Rowe Price Investment Services, Inc.

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