Financial Wellness

Toolkit: Roadmapping the Financial Wellness Conversation

Executive Summary

Your challenge: Lead clients and prospects to financial wellness programs that work for their people and their plan.

Your opportunity: Use the tools in this kit to guide the conversation and identify appropriate solutions.

6 Steps to Guide Your Clients From Intention to Action

  1. Understand the Opportunity

    "WHAT DO YOU MEAN BY WELLNESS?"

    Your client has heard a lot about financial wellness. But by focusing on just the easy-to-quantify financial objectives, they may be underestimating a program's holistic impact on employees.

    Two Sides of Financial Wellness explains that wellness can come in many forms—both financial and nonfinancial.

  2. Define Your Role

    "HOW CAN YOU HELP?"

    Employers don’t always see how holistic financial wellness can lead to improved retirement savings behavior.

    Recruit, Retain, Retire outlines the role you can play in connecting the dots for employers between financial wellness and retirement success for their employees.

  3. Target the Right Clients

    "ARE WE A GOOD CANDIDATE?"

    Financial wellness is an opportunity for you, but not every employer is ready for a program.

    Use the Discussion Guide to prioritize your book of business and identify which clients to target first—exploring the ways that it can benefit their organization from both a benefits and costsavings perspective.

  4. Evaluate the Marketplace

    "WHAT ARE OUR OPTIONS?"

    There's no such thing as a one-size-fits-all approach to financial wellness. Each organization has unique demographic and financial needs, and there may be multiple providers with the potential to meet those needs.

    The Program Evaluator simplifies the complex provider landscape—breaking it down into categories and evaluating the characteristics, strengths, and weaknesses of each. Offer your clients several options that may suit their needs.

  5. Vet the Providers

    "HOW DO WE DECIDE?"

    You walked through the different categories of programs with your clients and led them to a list of providers. Now, how do you narrow it down and develop a request for proposal?

    Use Considerations for Selecting a Financial Wellness Provider to help employers ask the right questions and evaluate responses based on their unique goals and needs.

  6. Due Diligence

    "HOW DO WE MEASURE SUCCESS?"

    Goals and objectives may be different for each employer. They can be both qualitative and quantitative in nature, and be achieved over differing time horizons. 

    Use Measuring Financial Wellness Program Effectiveness to establish success criteria and monitor the progress over time.

Next Steps: Request a Printed Roadmap Kit

Request a printed Roadmap kit to guide you through the conversations to lead clients and prospects to financial wellness programs that work for their people and their plan.

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