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Visualize Retirement

Explore a new way to help clients visualize and prepare for the nonfinancial aspects of retirement.

Strengthen your practice with this award-winning program.

Visualize Retirement has earned the Investor Experiential Education Award1.
Here’s what the judges said:

"T. Rowe Price has taken a unique approach to help investors prepare for retirement as they tap into the emotional and psychological realm of thinking… It’s a comprehensive program that offers a wealth of resources."
"The campaign provides comprehensive content to assist plan sponsors in efforts to educate and engage their participants."
Investor Experiential Education Award

Visualize the nonfinancial side of retirement.

While it’s important for your clients to be financially prepared, there’s another side of retirement that’s often overlooked—emotional preparation. Only 35% of 50- to 59-year-olds say that they’ve made a serious effort to prepare for the emotional aspects of retirement.

Visualize Retirement provides you with presentations, a vision workbook, and a wealth of insights drawn from actual retiree behaviors—all of which you can use to build a stronger, more holistic relationship with preretirees.

65% graph

We identified three core themes.

Retirees have told us. Research has proved it. There are three key components of retirees' lives that impact their level of happiness:

Lifestyle image


An active social life in retirement has tremendous mental, physical, and emotional benefits.

Healthcare image

Health Care

It's not just the cost of staying healthy, but how they will care for themselves and the role they may play in the care of others.

Senior couple on the beach


Redefining or reshaping their identity during retirement is important for clients.

Using these core components,  we help preretirees define their vision of retirement through the five "W's."

  • Who they’ll spend their time with, and who will be part of their support
  • What they want/need to do
  • Where they want to live
  • When they would like to retire
  • Why: finding purpose and fulfillment

Answering these questions helps pre-retirees develop a picture of what they want from retirement and start thinking about how they’ll approach it.

infographic for 5Ws: what, where, when, why, who


Complement your financial offer with our Visualize Retirement program.

  • Differentiate your approach to an underserved, financially mature demographic
  • Provide an emotional approach to retirement planning—which links directly to your financial offer
  • Align expectations with outcomes: Walk participants through the Vision Worksheet, helping them set realistic expectations, and develop a practical financial plan for their vision.


Help your clients reap the benefits of a more focused workforce with Visualize Retirement.


Enhanced Workforce Flexibility

Giving employees a clearer picture of retirement means they’re more likely to retire when they want to—instead of when they’ll have to. That way, you can simplify key decisions for your personnel.



Lower Costs

When aging workers retire on time, it lessens your payroll, health care, and workers’ compensation costs.


Satisfy and Retain

When employees see that you care about improving their retirement, they’re more likely to stay loyal to your organization.

Some of the materials for plan sponsors are available with a co-branded option. Contact us at to learn more.


The Visualize Retirement Workshop inspires confident reflection.

Our award-winning Visualize Retirement materials skip the usual cliches and get participants thinking in human terms: what their day-to-day, relationships, and health care needs will be. It's a great way to spark meaningful conversations that lead to better planning.

  • The Workshop is a presentation that gives a comprehensive overview of the Visualize Retirement program.
  • The Workbook allows participants to complete it during a seminar, on their own, or with their spouses to compare and contrast responses.

Some of the materials for plan advisors are available with a co-branded option and in Spanish. Contact us at to learn more.

Explore video

Share our Participant Workshop video—no meeting required.

Now you can share our video “Create Your Retirement Vision” with your plan sponsor and participant clients as an on-demand, self-serve workshop. No meeting required.

Ask participants to bring their completed Workbooks to a one-on-one meeting with you, so you can match their retirement vision to their retirement financial plans. Or, if you want to present the Workshop directly to participants, you can use “Create Your Retirement Vision” to train yourself.

Visualize Retirement Conversation Starters.

These brief articles take the mystery out of the non-financial aspects of retirement..

screenshot of throwing the switch article

Throwing the Switch from Saving to Spending.

Retirement requires a switch from saving to spending. Start with these general rules of thumb, then personalize them to match your spending habits.

screenshot of having a plan article

Having a Plan--And a Vision--For Retirement

You’ve spent years looking forward to retirement. But do you know where you’re going? Do you have a plan?

Financial Priorities Change Throughout Retirement pdf

Financial Priorities Change Throughout Retirement.

Many preretirees base their retirement plans on the lifestyle they enjoy today. But as they move through retirement, they may find that they want to spend their money--and their time--differently.

1The STAR Awards program was developed in 1996 to honor best-in-class industry efforts in the areas of marketing and communications. Since rebranding from the Mutual Fund Education Alliance (MFEA) to IMEA, the organization’s STAR program has evolved to focus on excellence in education by investment managers across investor, advisor and retirement channels. T. Rowe Price’s Visualize Retirement program won the Investor Experiential Education Large+ Asset Level category for firms with AUM levels of $150B+. The Investor Experiential Education category includes efforts that educate, inform, serve and/or communicate with investors in educational efforts that involve direct interaction with investors such as seminars, live webinars, trade shows, group presentations, etc. Participants were evaluated based on the following scorecard criteria: effectiveness, messaging, educational value, innovation, user experience, and design.    

2 Source:  Retiree Insights 2018 Survey of Consumers Ages 50-59, Greenwald & Associates/The Diversified Services Group.