Victor Coward is the director of Sales Intelligence & Insights in Global Sales Management. He is a vice president of T. Rowe Price Associates, Inc. 

Victor’s investment experience began in 1997 when he joined T. Rowe Price, beginning in Retirement Plan Services. Victor expanded his expertise in corporate marketing, where he played a key role in leveraging data-driven strategies to enhance marketing efforts. Victor’s most extended tenure was supporting the U.S. Intermediaries division and its earlier incarnation, from 2005 to 2019. Since 2019, Victor has been applying his extensive knowledge and experience within the Americas, APAC, and EMEA Distribution division, continuing to drive strategic initiatives and delivering valuable insights to enhance the firm's performance. 

Victor earned a bachelor's degree in economics from St. Mary’s College of Maryland and a master's degree in economics from George Mason University.