Dan Nicholson is a senior retirement sales director for large-market plans in the mid-Atlantic region for Retirement Plan Services. He is a vice president of T. Rowe Price Retirement Plan Services, Inc.

Dan’s investment experience began in 2005, and he has been with T. Rowe Price since 2025. Prior to this, Dan was employed by Vanguard where he worked across the institutional and wealth management divisions. His expertise spans the distribution of exchange-traded funds, mutual funds, and retirement plan services across diverse market segments.

Dan earned a bachelor of arts in communications and a bachelor of science in business administration from the University of Delaware, where he was part of the Honors Program. He is a Series 7 and 63 registered representative, is a CERTIFIED FINANCIAL PLANNER^® professional, and has earned the Certified Investment Management Analyst^®  certification and Qualified 401(k) Administrator credential.