Craig Gross is the head of Individual Investors (II) Advisory Services. He is the director of T. Rowe Price Advisory Services, Inc., and a vice president of T. Rowe Price Group, Inc., and T. Rowe Price Associates Inc.

Craig's leadership and advisory experience began in 2005, and he has been with T. Rowe Price since 2019, beginning in the II Advice Solutions and Development Group. Prior to this, Craig was employed by Vanguard, where he served as head of Participant Advice & Wellness, head of Participant Education, and senior investment strategist and in additional leadership roles in individual investor advice, marketing, and sales.

Craig earned a B.A., summa cum laude, from The College of New Jersey. Craig also has earned the Chartered Financial Analyst^® designation. He is a Series 7, 63, and 65 registered representative and a Series 24 registered principal.

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