equities |  july 11, 2023

Generative AI Holds Promise and Peril for Investors

Looking beyond the hype to see opportunities in builders and toolmakers.

 

Key Insights

  • T. Rowe Price managers and analysts believe that generative artificial intelligence (AI) will reshape the investment landscape.

  • Mega‑cap tech companies are likely to dominate the “foundation models” on which AI rests, but a range of other companies will reshape it—and be reshaped by it in turn.

  • Chipmakers and other “tool” providers may be the primary beneficiaries of a burgeoning AI “arms race.”

People can’t stop talking about artificial intelligence (AI) lately—and many of them are in Silicon Valley’s executive suites. The biggest headline to emerge from our Investment Division’s most recent annual “Tech Tour” visit to Silicon Valley to meet with some of the technology industry’s leading executives was this: AI has reached a tipping point and is poised to transform the market landscape.

A New “Arms Race” in the Technology Sector

Time will tell, but November 30, 2022, might go down as one of the most significant days in the history of technology—perhaps even on par with Steve Jobs’ introduction of the iPhone on June 29, 2007. On that November day, a small San Francisco‑based company, OpenAI, launched ChatGPT, which soon took the world by storm.

What made ChatGPT especially compelling is its use of natural language processing and so‑called generative algorithms. These two branches of AI allow ChatGPT to synthesize information it finds on the web, put it in the context of its current “discussion” with the user, and then reorganize the information to provide an answer. As indicated by its name, generative AI creates new content, rather than just aiding human perception and understanding, as was the case with previous forms of AI.

By some metrics, it was the fastest rollout of any technology in history—within a week, ChatGPT had over 1 million users, OpenAI estimated, while many more were lined up for their chance to access the tool. News reports later suggested that it had gained 100 million users within two months—the fastest any application had reached that threshold. For context, it took Instagram 30 months to do the same.

According to Dom Rizzo, recently appointed as the sole portfolio manager of the Global Technology Fund, the leading mega‑cap technology companies were taken by surprise by the magnitude of the consumer response to ChatGPT. The result has been what he describes as an “arms race” to acquire new AI capabilities and refine existing ones.

The Exponential Growth (and Cost) of AI Complexity

(Fig. 1) More parameters* mean greater complexity—until recently

The Exponential Growth (and Cost) of AI Complexity
Introduction Company Name Parameters*
2018 OpenAI GPT‑1 117,000,000
Late 2018 OpenAI GPT‑2 1,500,000,000
2020 OpenAI GPT‑3 175,000,000,000 (made widely
available through ChatGPT in
November 2022)
2021 Microsoft/NVIDIA MT‑NLG 530,000,000,000
Late 2021 Google GLaM 1,200,000,000,000
March 2023 Google PaLM‑E 562,000,000,000 (both
visual and language inputs,
responds with spatial
coordinates used in robotics)
March 2023 Open AI
GPT‑4 ~1,000,000,000,000 (rumored)
(both visual and language
inputs, responds with text)
May 2023 Google PaLM2  

As of May 2023. For illustrative purposes only.
Sources: OpenAI, Google, NVIDIA, The Decoder, and TechTarget.
*A parameter is a variable contained within the model that is estimated by the analysis of historical data—typically, through machine learning and without human intervention. For example, the likelihood that the word “yellow” will be followed by the word “mustard” when “sandwich” is within a specified range might be one parameter in a natural language processing model.
Recently, some experts have questioned whether ever‑larger parameter counts would drive further advances in large language models and AI generally. Instead, Portfolio Manager Paul Greene notes that it seems likely that AI applications will grow more complex (and costly) as they are built to employ more models.

The Key Innovations Behind Generative AI

Our managers have long been following and investing in the basket of important and interrelated innovations that had to come together to build ChatGPT and other “foundation models.” These include cloud computing, new means of efficient communication between computing systems through so‑called application programming interfaces (APIs), and the accumulation of sheer computing power enabled by ever‑faster chips and processors.

Likewise, our managers and analysts suspect that a wide range of companies, both large and small, stand to benefit from the development of AI applications. And in our view, companies of nearly any kind—and their investors—need to pay attention.

In the popular culture, AI is often envisioned as a generalized system that has gathered all of the world’s information together and is capable of anything—whether benign or evil. But a more likely scenario is a small set of massive foundation models resting below thousands of specialized AI user interfaces—designed by perhaps nearly as many companies.

Call 1-800-225-5132 to request a prospectus or summary prospectus; each includes investment objectives, risks, fees, expenses, and other information you should read and consider carefully before investing.

Important Information

This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.

The views contained herein are those of the authors as of May 2023 and are subject to change without notice; these views may differ from those of other T. Rowe Price Group companies and/or associates.

This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circumstances before making an investment decision.

Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy. Actual future outcomes may differ materially from any estimates or forward-looking statements provided.

Past performance is not a reliable indicator of future performance. All investments are subject to market risk, including the possible loss of principal. Investing in technology stocks entails specific risks, including the potential for wide variations in performance and usually wide price swings, up and down. Technology companies can be affected by, among other things, intense competition, government regulation, earnings disappointments, dependency on patent protection and rapid obsolescence of products and services due to technological innovations or changing consumer preferences. Growth stocks are subject to the volatility inherent in common stock investing, and their share price may fluctuate more than that of a income-oriented stocks. Investing in private companies involves greater risk than investing in stocks of established publicly traded companies. Risks include potential loss of capital, illiquidity, less available information and difficulty in valuating private companies. International investments can be riskier than U.S. investments due to the adverse effects of currency exchange rates, differences in market structure and liquidity, as well as specific country, regional, and economic developments. All charts and tables are shown for illustrative purposes only.

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Next Steps

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