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Account Security and Protection

How does T. Rowe Price protect my account and personal information?

With T. Rowe Price Brokerage, you have the assurance of investing with a company dedicated to providing dependable service for more than 80 years. Learn more about the policies and procedures in place to protect your account and information:

Your assets are protected by SIPC

T. Rowe Price and Pershing are members of the Securities Investor Protection Corporation® (SIPC®). As a result, investor-owned assets held in custody by Pershing are protected by SIPC up to $500,000 (of which $250,000 can be claims for cash awaiting reinvestment). For details, please go to Please note that SIPC does not protect against any loss due to market fluctuation. In addition to SIPC protection, Pershing provides coverage in excess of SIPC limits from Lloyd's, in conjunction with other insurers. The excess of SIPC coverage provides the following protection for assets held in custody by Pershing and its London-based affiliate, Pershing Securities Limited:

  • An aggregate loss limit of $1 billion for eligible securities—over all client accounts.

  • A per-client loss limit of $1.9 million for cash awaiting reinvestment—within the aggregate loss limit of $1 billion.

The excess of SIPC coverage does not protect against loss due to market fluctuation. For more information about Lloyd's of London, please see

Pershing's excess of SIPC coverage is provided by Lloyd's in conjunction with XL Group Ltd., Axis Capital, Great Lakes Reinsurance (UK) SE, and Ironshore Specialty Insurance Company.

Advanced technology safeguards your account

At T. Rowe Price, safeguarding your online security and privacy is a high priority. We use strict controls to help ensure that your online communications and transactions are safe and reliable.

To complement our already high level of online security, we offer multi-factor authentication, which uses two means of identification from separate categories of credentials. We use your existing password and an access code to provide greater security during the login process.

When you log in, you may be prompted to enter a one-time access code which can be sent to you via phone, email, or Authenticator app (Soft Token). To change your MFA security method, navigate to Security Preferences in your account profile.

How we keep your information private

T. Rowe Price recognizes the importance of protecting your personal information, and we appreciate the responsibility that comes when you entrust us with your personal and financial information. We treat this information as confidential and do not share personal information about our customers for use in third-party marketing products and services, nor do we sell personal information.

Within T. Rowe Price and T. Rowe Price Brokerage, access to your information is limited to those who need it to perform their jobs, such as servicing your account, resolving problems, or informing you about new products or services.

For more information, review our Privacy Policy.

Business continuity and contingency plans

Our priority is to provide our clients with dependable service, even in the face of unexpected events. We have formulated thorough Business Continuity Plans that position us to respond to disruptions occurring either inside or outside the company. We have two call centers located in different cities so that we can communicate with clients if a site is affected.

You also have the assurance that you can make trades three different ways:

  • Online account access

  • Automated 24-hour Tele-Trader phone service

  • Speaking with a brokerage representative

Get convenience, product range, low costs, and exceptional service.

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