Let Curiosity Guide Your Investments

In a constantly evolving world, we never stop asking questions. It's our curiosity that helps us see things differently. And get the answers that can help make the difference for your investments.

Real opportunity comes from smart questions

At T. Rowe Price, we're asking smart questions about opportunities, including healthcare innovation, clean water, and artificial intelligence. We have over 525 investment professionals who go out in the field to get the answers we need. They dig in, studying companies and ideas firsthand. Then use these insights to make investing decisions you can feel confident in.

So, while others react to the next big thing, we rely on our time-tested active management approach—aiming for better returns over many market cycles.

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At T. Rowe Price, investment analysts are curious, independent thinkers with a passion for investing.

With diverse backgrounds—from medicine to geology—they bring unique perspectives to their work and our active management approach.

And today these insights drive their global search for investment opportunities.

They decide which ideas are worth a firsthand look by examining company and security valuations, the competitive environment, industry growth, and much more.

In the field, equity and fixed income analysts often travel together, to study companies, industry sectors, and entire economies from every angle.

They meet with senior executives, front-line employees, and industry leaders. Asking better questions. Getting a deeper understanding of worker productivity, the quality of facilities and products, and the way business gets done.

They measure a company’s effectiveness by talking with suppliers and customers.

And they sit down with legislative, regulatory and other public officials, looking for answers to seek information that could affect the future of a potential investment.

Back at the office, our analysts turn findings from site visits into actionable insights—sharing ideas and debating them, collaborating to identify opportunities that can help give clients an investment edge.

Their insights help us decide what to invest in. But the work doesn’t end there. Analysts keep a long-term view, constantly asking better questions and re-evaluating the case for, or against, an investment.

The analyst’s journey is one of the many ways we help clients reach their most important financial goals. And thrive in an evolving world.

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The benefit of trusted expertise?
Dynamic perspective.

We've helped people invest for over 85 years by listening, learning, and adapting. As markets evolve, we deliver timely, actionable insights straight to you.

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The power of partnership?
Deeper understanding.

One of the reasons investors look to us as a retirement partner is because we ask smart questions and offer thoughtful answers. Tune in to our CONFIDENT CONVERSATIONS® on Retirement podcast, where our experts share knowledge gleaned from more than 40 years as a trusted retirement leader. 

Put our proven approach
to work for you 

See where our curiosity has taken us—strong, long-term investment
performance for our clients. And imagine where it could take you.  

T. Rowe Price funds have delivered more return. More often.

T. Rowe Price funds beat comparable passive funds more frequently—and with higher returns—than the average of all active managers, including the largest ones. This has meant more money for investors. That’s the T. Rowe Price difference.

Better returns than passive peers, across more periods.
10-year trailing periods, rolling monthly. Period analyzed is 20 years ended 12/31/23.

Past performance is no guarantee of future results.
View more on this analysis and other important information
View standardized returns and other information about the T. Rowe Price funds in this analysis (PDF).

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Important Information

Call 1-800-225-5132 to request a prospectus or summary prospectus; each includes investment objectives, risks, fees, expenses, and other information that you should read and consider carefully before investing.

For more information on the methodology of this analysis, please visit troweprice.com/complete-performance-study.

The performance data shown is past performance and is no guarantee of future results. All investments are subject to risk, including the possible loss of principal. Results from other time periods may differ. Active investing may have higher costs than passive investing and may underperform the broad market or passive peers with similar objectives. Passive investing may lag the performance of actively managed peers as holdings are not reallocated based on changes in market conditions or outlooks on specific securities.

Analysis by T. Rowe Price. Comparable passive funds are (1) mutual funds and exchange traded funds classified as an “index fund” in the Morningstar Direct database and (2) in the same Morningstar category as the active funds being analyzed. All Active Managers represents the actively managed (non-“index fund”) mutual funds and exchange-traded funds in the Morningstar Direct database, excluding those managed by T. Rowe Price. The performance of the T. Rowe Price active funds and the All Active Managers funds were compared against the comparable passive funds using 10-year rolling monthly periods from 1/1/04 to 12/31/23. The analysis was conducted at the Morningstar category level analyzing all open-end funds and exchange-traded funds (ETFs) within U.S. Morningstar categories where passive funds are present. Oldest share class returns are used for analysis. Money market funds are excluded from the analysis.

187 funds covering 7,603 rolling 10-year periods.

2509 funds covering 41,596 rolling 10-year periods. The active assets under management (AUM) as of 12/31/23 across all funds considered in the analysis are aggregated and those funds offered at any point in the analysis period by the largest five active fund managers by AUM, identified by Morningstar, other than T. Rowe Price are grouped together here. Source: Morningstar.

35,134 funds covering 356,117 rolling 10-year periods, excluding T. Rowe Price.

All data as of December 31, 2023, unless otherwise noted.

The above graphic features three circular charts and three bar charts that demonstrate how T. Rowe Price funds delivered better returns than passive peer funds and did so more often than competitors. The graphic shows how T. Rowe Price funds beat their passive peer funds in 71% of periods analyzed and delivered an average of 0.85% return above passive peer funds during the same periods. Additionally, it shows how funds from the five largest active managers beat their passive peer funds in 63% of periods and delivered an average of 0.51% return above passive peer funds. Finally, the graphic shows how funds from all active managers beat their passive peer funds in 50% of periods and delivered an average of 0.05% return below passive peer funds.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual fund

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