A decorative illustration of eight house plants on two floating shelves.

Investing Basics 

Start on the path to financial success by first learning the basics.

Expand your knowledge. Expand your opportunities.

Use this investing basics guide to help you build and manage your portfolio. The more you know, the more confident you’ll be as you work toward your investment goals. These tips apply to all levels of knowledge, whether you’re a new investor or just want to sharpen your skills.

Start investing now.

Call us at 1-800-332-6161.

Open an Account

Understanding investing terms

What is an IRA (Individual Retirement Account)?

An Individual Retirement Account (IRA) is a popular long-term retirement savings plan designed to help individuals save and invest for their retirement years. IRAs are designed for individuals with or without access to employer-sponsored retirement plans like the 401(k). 

Learn More About IRAs

What is a Traditional IRA?

A Traditional IRA is a great choice for those looking to invest pre-tax income into investments that have the potential for tax-deferred growth. This is a great option for those who expect to be in the same or lower tax bracket when they retire.

Learn More About Traditional IRAs

What is a Roth IRA?

A Roth IRA is a great option for individuals who want to pay taxes now and potentially not have to pay taxes later. For individuals who might expect income (and tax rate) to increase over time, contributing now means they will pay a lower tax rate upfront and no taxes on qualified withdrawals in retirement.

Learn More About Roth IRAs

Get expert insights, gain clearer understanding

Get our take on markets, the economy, trends, and what it all means for investors.

Nov 17, 2025

Watch: End-of-year tax considerations for capital gains: Understanding mutual fund distributions

What investors should know about the potential tax consequences of mutual funds.
Nov 03, 2025

A tax-smart approach to year-end giving season and charitable donations

Making strategic choices about how you donate can help make the most out of your contributions.
Oct 27, 2025

Watch: Understanding the tax efficiency benefits of exchange-traded funds (ETFs)

Active ETFs help taxable investors minimize capital gains and take greater control over their long-term tax outcomes.
Explore Our Insights

Get started

The first step to building your portfolio is determining how much money to invest and where to invest it. You have a variety of options to choose from: stocks, bonds, mutual funds, CDs, money markets, and more.

Set parameters

How much money do you have now? How much will it take to reach your goals?

Think timing

When will you be using the money? The answer determines how liquid (available) your investments should be and how much risk you should take on.

Choose investments

When choosing how to invest, a balanced strategy can help you manage volatility and growth potential. Here are two important concepts to keep in mind:

  • Asset allocation is the process of spreading your money among a variety of investments, such as stocks, bonds, or short-term investments. Learn more about asset allocation.
  • Diversification is choosing a variety of investments within the three major asset types. For example, diversifying your holdings among stocks, bonds, and money markets. Basically, it’s not putting all your eggs in one basket.

Fix as needed

Once you’ve assembled a diversified portfolio that puts your money to work toward your goals, don’t just “set it and forget it.” Keep monitoring and adjusting as necessary on a regular basis. 

Stay on schedule

When you make consistent contributions on a regular schedule, you may save more. You also benefit from dollar cost averaging, which is the practice of buying the same dollar amount of a security at regularly scheduled intervals.

Keep it balanced

As investments go up and down in value, the portfolio balance you originally set up will change over time. Check your balance of stocks, bonds, money markets, and other investments at least once a year. Adjust asset classes as needed to keep overall risk within your comfort zone and performance on track with your goals.

Invest for your short- and long-term goals

Start investing today

Help make the most of your money.

Open an Account

Need help finding the right account?

Our Financial Consultants can help you find the right solution for your goals.

Monday—Friday, 8 a.m.—8 p.m. ET

Call 1-800-332-6161

Financial advice solutions

We offer different levels of advice to fit your needs and help you save enough for the future you envision.

Explore Advice Solutions

All investments are subject to market risk, including the possible loss of principal. Neither asset allocation or diversification can assure a profit or protect against loss in a declining market.This material is provided for general and educational purposes only, and is not intended to provide legal, tax or investment advice.

This material does not provide fiduciary recommendations concerning investments or investment management; it is not individualized to the needs of any specific benefit plan or retirement investor, nor is it directed to any recipient in connection with a specific investment or investment management decision.

4892701