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Six common myths about active ETFs

Debunk common misconceptions about exchange-traded funds.

August 2026, Multi-Asset

ETFs have become an increasingly important portfolio implementation tool, yet misconceptions remain about how they work and the role they can play. In particular, the growth of actively managed ETFs challenges some long-held assumptions about the ETF structure. Here, we examine six common ETF myths.

Myth 1: All ETFs are based on passive strategies

The ETF is a wrapper that provides access to an underlying investment strategy. When they were first introduced, ETFs were primarily associated with passive, index-tracking strategies. Increasingly, ETF offerings are actively managed, with a variety of strategies now available across equity and fixed income asset classes.

Myth 2: Passive ETFs are safer than active ETFs

The level of risk depends on the underlying investments and not whether an ETF is passively or actively managed. Active managers may have the flexibility to conduct research, seek to anticipate risks, and use professional judgment to identify securities with attractive return potential while limiting exposure to securities they believe present disproportionate risks. By contrast, a passive ETF generally seeks to replicate or track an index and does not give the portfolio manager the same discretion to respond to security-specific risks or changing market conditions.

Actively managed ETF assets have grown substantially in recent years

Growth of actively managed global ETF assets under management,¹ 2019 through 2025
Chart showing growth of actively managed global ETF assets under management,¹ 2019 through 2025

Source: Morningstar; analysis by T. Rowe Price. See Additional Disclosure.
¹The chart illustrates the annual total net assets of all actively managed ETFs worldwide, in USD.
From December 31, 2019 to December 31, 2025.

Myth 3: Active managers can’t outperform index funds or passive ETFs

Active management does not guarantee outperformance, and results vary considerably among managers. However, skilled active managers may outperform by applying proprietary research, independent judgment and disciplined portfolio construction to identify opportunities and risks that an index-tracking approach may not capture. Fees, investment process, and the consistency of implementation remain important considerations when assessing an active strategy.

Myth 4: ETFs are only for short-term trading and market timing

Although ETFs offer the flexibility to trade on an exchange during market hours, they can also be used as long-term strategic holdings. Their structure can provide cost-effective access to a range of investment strategies, although investors should consider ongoing charges, bid/ask spreads, and other transaction costs.

Myth 5: Active ETFs are opaque and do not disclose their holdings

ETF portfolio disclosure practices can vary by strategy, structure, domicile, and regulatory framework.  The majority of active ETFs disclose their complete holdings daily, while others may use different disclosure approaches permitted under the applicable rules. For some active strategies, less frequent or partial disclosure may help protect proprietary research and trading decisions. Investors should review the fund’s legal documents to understand its disclosure approach.

Myth 6: Active ETFs with lower daily trading volume are less liquid

An ETF's average daily trading volume is not, by itself, a reliable measure of its liquidity. ETF liquidity also reflects the liquidity of the underlying securities and the ability of authorized participants and market makers to facilitate the creation and redemption process. As a result, an ETF with relatively low secondary-market trading volume may still be able to accommodate larger trades when its underlying holdings are liquid and market-making conditions are supportive.

Conclusion

The ETF structure does not determine whether a strategy is active or passive, short- or long-term, or inherently more or less risky. Professional investors should look beyond the wrapper and assess the underlying strategy, holdings, costs, liquidity, and structure in the context of their portfolio objectives.

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Additional Disclosure

© 2026 Morningstar, Inc. All rights reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

Important Information

This material is being furnished for general informational purposes only. The material does not constitute or undertake to give advice of any nature, including fiduciary investment advice. Prospective investors are recommended to seek independent legal, financial and tax advice before making any investment decision. T. Rowe Price group of companies including T. Rowe Price Associates, Inc. and/or its affiliates receive revenue from T. Rowe Price investment products and services. Past performance is not a guarantee or a reliable indicator of future results. The value of an investment and any income from it can go down as well as up. Investors may get back less than the amount invested.

The material does not constitute a distribution, an offer, an invitation, a personal or general recommendation or solicitation to sell or buy any securities in any jurisdiction or to conduct any particular investment activity. The material has not been reviewed by any regulatory authority in any jurisdiction.

Information and opinions presented have been obtained or derived from sources believed to be reliable and current; however, we cannot guarantee the sources’ accuracy or completeness. There is no guarantee that any forecasts made will come to pass. The views contained herein are as of the date noted on the material and are subject to change without notice; these views may differ from those of other T. Rowe Price group companies and/or associates. Under no circumstances should the material, in whole or in part, be copied or redistributed without consent from T. Rowe Price.

The material is not intended for use by persons in jurisdictions which prohibit or restrict the distribution of the material and in certain countries the material is provided upon specific request.

It is not intended for distribution to retail investors in any jurisdiction.

EEA – This material is issued and approved by T. Rowe Price (Luxembourg) Management S.à r.l. 35 Boulevard du Prince Henri L-1724 Luxembourg which is authorised and regulated by the Luxembourg Commission de Surveillance du Secteur Financier. For Professional Clients only.

UK – This material is issued and approved by T. Rowe Price International Ltd, Warwick Court, 5 Paternoster Square, London EC4M 7DX which is authorised and regulated by the UK Financial Conduct Authority. For Professional Clients only.

© 2026 T. Rowe Price. All Rights Reserved. T. Rowe Price, INVEST WITH CONFIDENCE, the Bighorn Sheep design, and related indicators (see troweprice.com/ip) are trademarks of T. Rowe Price Group, Inc. All other trademarks are the property of their respective owners. Use does not imply endorsement, sponsorship, or affiliation of T. Rowe Price with any of the trademark owners.

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