Our Advantage
Retirement Offerings
Strategic Resources
Financial Wellness
Cybersecurity
Advisor Resources
U.S. Retirement Market Outlook
Three themes shaping the U.S. retirement landscape.
2023 Defined Contribution Consultant Research Study
Our third annual study captures retirement views from the defined contribution consulting and advisory community.
Investments
Target Date 20th Anniversary
Celebrating our decades-long passion for helping turn retirement dreams into reality.
Global Market Outlook
Tectonic shifts create new opportunities.
Artificial intelligence: The new electricity
AI has the potential to be the biggest productivity enhancer to the global economy since the rise of electricity.
Insights
Global Market Outlook
Tectonic shifts create new opportunities.
2023 Defined Contribution Consultant Research Study
Our third annual study captures retirement views from the defined contribution consulting and advisory community.
Compliance Support
Qualified plan limits
In October 2023, the Internal Revenue Service released the 2024 dollar limits on certain benefits and contributions to retirement plans and IRAs.
Legislative and regulatory webinars
Stay current on the latest news: watch our legislative and regulatory webinars on demand.
The Silent 170K
Nearly 170,000 participants in plans at T. Rowe Price contributed $50 or less in 2016. Data show that this "Silent 170K" engaged far less than their peers. How do we gain their attention and get them to act?
By the Numbers
The vast majority of the Silent 170K contributed $0 in 2016
The average contribution of Silent 170K participants was $4 in 2016, compared with $5,366 for other participants
They're 50% less likely to open an email sent by T. Rowe Price, and 41% less like to log on to the Workplace Retirement site
The Silent 170K
At T. Rowe Price, we believe that changing employee behavior requires a combination of service offerings that motivate employees and make it easy to take action.
Plan Design
Auto-solutions and other plan design features have proven successful in driving positive outcomes, even for disengaged participants. For example, only 1% of the Silent 170K opted out of auto-enrollment in 2016, compared with 11.6% for other participants.
Enablement
For participants who are facing immediate financial challenges, a financial wellness program can help remove the barriers that prevent them from saving for long-term goals, including retirement.
Engagement Today's technology means that participants are bombarded with media 24/7, making it even harder to capture the attention of disengaged participants. Our Participant Experience uses insights into effective technology and marketing approaches to cut through the noise.
Contact your T. Rowe Price representative to find out how we can take your plan to the next level.