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General Investing

Enjoy the flexibility to build additional savings for you and your family's financial future with access to your investments.

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Enjoy low fees and flexible access

Flexible access

While earnings in a general account are taxable, you have ready access to your money.

Historically strong performance

Diversity with a wide selection of funds that have delivered strong, competitive performance at a low cost—over 80% of our mutual funds for individual investors have gross expense ratios below their peer category averages.*

Strategic investing

Benefit from our strategic investing approach, which seeks to maximize value for our clients over longer time horizons.

Supplement retirement

Save for retirement beyond your 401(k) plan or individual retirement account (IRA), with no contribution limits or mandatory withdrawals.

Choose mutual funds or ETFs

Whether you're choosing to invest in our low-cost mutual funds, exchange-traded funds (ETFs) or using a brokerage account to invest in non-T. Rowe Price funds, manage all your investments at one trusted provider.

Trading Flexibility

ETFs

An ETF is a fund that trades like a stock. Prices change throughout the day as shares are bought and sold. Along with convenience, cost effectiveness, and tax efficiency, our ETFs offer agility through our active management approach.

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Low-Cost

Mutual Funds

A mutual fund is a portfolio of investments that may include stocks, bonds, and other assets. Our diverse selection of mutual funds is actively managed by our portfolio experts.

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Select an account that fits your goals

For Yourself

Individual Accounts

An account with one registered owner to invest in mutual funds managed by T. Rowe Price.

Minimum investment: $2,500

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One or More Owners

Joint Owner

An account with multiple registered owners to invest in mutual funds managed by T. Rowe Price.

Minimum investment: $2,500

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Estate Planning

Trust

Opened in the name of an already established trust. Can be valuable for estate planning.

Minimum investment: $2,500

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For a Minor

Accounts for Minors

Uniform Gifts to Minors and Uniform Transfers to Minors are gifts and transfers to a child held in the minor's name by a custodian.

Minimum investment: $1,000

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For Yourself

Transfer to Beneficiaries

Add beneficiaries to an existing general investing account held with us so that, upon death, assets go where you want them to go.

Download Beneficiaries - Transfer on Death Form (PDF)

Unlike bank products, investment products are not FDIC-insured, not bank guaranteed, and may lose value.

Unsure which account is right for you?

Speak to an Investment Specialist.

Call 1-800-332-6161

Why T. Rowe Price is the best place to invest your money

60%+

of our mutual funds with a 10-year track record have outperformed their 10-year Lipper average as of 3/31/2026.1

60+

Over 60 of our mutual funds have earned 4- or 5-star Overall Morningstar Ratings as of 3/31/2026.2

$1.76 trillion

in assets under management.3

Financial advice backed by 85+ years of experience

Retirement planning includes more than major milestones. Get personalized advice on everything from retirement income strategies to long-term planning.

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an award badge from Newsweek for Top Financial Advisory Firms 2026 and an award badge from USA Today for Best Financial Advisory Firms 2025.

Invest for your short- and long-term goals

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Make your savings work harder for you.

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Need help finding the right account?

Our Financial Consultants can help you find the right solution for your goals.

Monday—Friday, 8 a.m.—8 p.m. ET

Call 1-800-332-6161

Explore investment options

Browse and compare funds, or create your own watch lists.

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Receive monthly retirement guidance, financial planning tips, and market updates to help you make confident decisions about your finances.

By subscribing, you agree to receive occasional emails about our products and services. The Privacy section of our Help Center has information about how to opt out or update your preferences. This offer is intended for persons in the United States and should not be considered a solicitation or offering or any investment products or services to investors residing outside the United States.

Past performance is no guarantee of future results.

*Source: Lipper Inc. 124 of 154 of our Investor Class mutual funds (excludes mutual funds not available for direct purchase) more than 6 months old had gross expense ratios below their Lipper averages based on fiscal year-end data available as of 3/31/2026. 

(1) 182 of our 304 mutual funds had a 10-year track record as of 3/31/2026 (includes Investor Class and I Class Shares). 119 of these 182 mutual funds (65%) beat their Lipper average for the 10-year period. 158 of 298 (53%), 179 of 277 (65%), and 129 of 248 (52%) of the mutual funds outperformed their Lipper average for the 1-, 3-, and 5-year periods ended 3/31/2026, respectively. Calculations based on cumulative total return. Not all mutual funds outperformed for all periods. (Source for data: Lipper Inc.) Past performance is no guarantee or a reliable indicator of future results.

(2) Morningstar gives its best ratings of 5 or 4 stars to the top 32.5% of all funds (of the 32.5%, 10% get 5 stars and 22.5% get 4 stars) based on their risk-adjusted returns. The Overall Morningstar Rating™ is derived from a weighted average of the performance figures associated with a fund’s 3-, 5-, and 10-year (if applicable) Morningstar Rating™ metrics. As of 3/31/2026, 64 of 154 of our Investor Class mutual funds (excludes mutual funds not available for direct purchase) received an overall rating of 5 or 4 stars.

The Morningstar Rating™ for funds, or “star rating,” is calculated for funds with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar risk-adjusted return measure that accounts for variation in a managed product’s monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star.

Source for Morningstar data: ©2026 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

(3) Figures shown are as of 3/31/2026 and are subject to change. Assets Under Management (AUM) includes assets managed by T. Rowe Price Associates, Inc. and its investment advisory affiliates.

On November 14, 2025, T. Rowe Price Advisory Services was recognized as one of America’s Top Financial Advisory Firms for 2026 by Newsweek and Plant-A Insights Group. The ranking highlights the top 1,000 registered investment advisory firms in the United States based on a rigorous evaluation of firm growth, advisor expertise, breadth of services, and ethical practices. Selection for the ranking required firms to meet criteria including $20 million or more in assets under management, a minimum of three wealth advisors, at least five individual clients, at least two years of SEC registration, U.S. headquarters, and a clean disciplinary record. Firms were scored based on growth in assets and client base (short- and long-term), advisor credentials and client-to-advisor ratio, service breadth, and disclosed conflicts of interest. Data sources included SEC Form ADV filings, and rankings were validated by Newsweek’s editorial team. The data analyzed was from an evaluation period of September 2020-September 2025. T. Rowe Price Advisory Services received a 5-star rating and was recognized for excellence in client service and asset management. T. Rowe Price Advisory Services is not affiliated with Newsweek or Plant-A Insights Group.  Although T. Rowe Price Advisory Services is paying a licensing fee to Newsweek to promote this award, it did not pay any compensation directly or indirectly in connection with obtaining the ranking.

§On April 28, 2025, T. Rowe Price was named as one of the best financial advisory firms of 2025. The ranking of the best registered investment advisory firms (RIA Firms) was determined using a methodology that considered recommendations by clients, industry experts, and financial advisors, as well as the development of assets under management (AUM). Recommendations were gathered through an independent survey of over 30,000 individuals, with self-recommendations prohibited. AUM development was analyzed using publicly available data, with short-term development assessed over a 12-month period from January 2024 to January 2025, and long-term development over a five-year period from 2020 to 2025. The final score was calculated by weighting recommendations at 20% and AUM development at 80%, with a 30/70 ratio for short-term and long-term AUM growth. The data used for the analysis was collected up to January 2025. The award was presented by USA Today and Statista Inc., a leading statistics portal and industry ranking provider that tabulated the rating. T. Rowe Price is not affiliated with USA Today or Statista. T. Rowe Price provided no compensation either directly or indirectly in connection with obtaining or using this rating.


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