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Account Security and Protection

How does T. Rowe Price protect my account and personal information?

With T. Rowe Price Brokerage, you have the assurance of investing with a company dedicated to providing dependable service for more than 80 years. Learn more about the policies and procedures in place to protect your account and information:

Your assets are protected by SIPC

T. Rowe Price and Pershing are members of the Securities Investor Protection Corporation® (SIPC®). As a result, investor-owned assets held in custody by Pershing are protected by SIPC up to $500,000 (of which $250,000 can be claims for cash awaiting reinvestment). For details, please go to sipc.org. Please note that SIPC does not protect against any loss due to market fluctuation. In addition to SIPC protection, Pershing provides coverage in excess of SIPC limits from Lloyd's, in conjunction with other insurers. The excess of SIPC coverage provides the following protection for assets held in custody by Pershing and its London-based affiliate, Pershing Securities Limited:

  • An aggregate loss limit of $1 billion for eligible securities—over all client accounts.

  • A per-client loss limit of $1.9 million for cash awaiting reinvestment—within the aggregate loss limit of $1 billion.

The excess of SIPC coverage does not protect against loss due to market fluctuation. For more information about Lloyd's of London, please see lloyds.com.

Pershing's excess of SIPC coverage is provided by Lloyd's in conjunction with XL Group Ltd., Axis Capital, Great Lakes Reinsurance (UK) SE, and Ironshore Specialty Insurance Company.

Advanced technology safeguards your account

At T. Rowe Price, safeguarding your online security and privacy is a high priority. We use strict controls to help ensure that your online communications and transactions are safe and reliable.

To complement our already high level of online security, we offer two-factor authentication, which uses two means of identification from separate categories of credentials. We use your existing password and an access code to provide greater security during the login process.

When you log in, a unique access code is sent to you via text message to your mobile device or, for investors with a T. Rowe Price Brokerage account, you can choose to receive access codes via digital token.

How we keep your information private

T. Rowe Price recognizes the importance of protecting your personal information, and we appreciate the responsibility that comes when you entrust us with your personal and financial information. We treat this information as confidential and do not share personal information about our customers for use in third-party marketing products and services, nor do we sell personal information.

Within T. Rowe Price and T. Rowe Price Brokerage, access to your information is limited to those who need it to perform their jobs, such as servicing your account, resolving problems, or informing you about new products or services.

For more information, review our Privacy Policy.

Business continuity and contingency plans

Our priority is to provide our clients with dependable service, even in the face of unexpected events. We have formulated thorough Business Continuity Plans that position us to respond to disruptions occurring either inside or outside the company. We have two call centers located in different cities so that we can communicate with clients if a site is affected.

You also have the assurance that you can make trades three different ways:

  • Online account access

  • Automated 24-hour Tele-Trader phone service

  • Speaking with a brokerage representative

Get convenience, product range, low costs, and exceptional service.

Questions? We’re here to help.

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Investment Products

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1Customers with $250,000 or more qualify for Personal Services, and customers with $1,000,000 or more qualify for Enhanced Personal Services. Qualifying investments consist of T. Rowe Price mutual fund, Brokerage, or T. Rowe Price College Savings Plan accounts that are directly owned; trust accounts for which you are a trustee; or UGMA/UTMA, T. Rowe Price College Savings Plan, or Education Savings Accounts for which you are a custodian. Assets held in a 401(k) plan, a Maryland College Investment Plan, or a University of Alaska College Savings Plan account are also eligible if you have a qualifying investment. Assets held in estate or corporate accounts are excluded. Your qualifying investment assets may be recognized with those of other eligible members of your household toward collective qualification for Select Client Services programs.

2Option trading involves additional risk and is not suitable for all investors. Subject to the approval of T. Rowe Price Brokerage.

Brokerage accounts are offered by T. Rowe Price Investment Services, Inc., member FINRA/SIPC. Brokerage accounts are carried by Pershing LLC, a BNY Mellon company, member NYSE/FINRA/SIPC.

All investments are subject to market risk, including the possible loss of principal; they are subject to management fees and expenses.