Why T. Rowe Price

T. Rowe Price is an investment management firm that serves clients around the globe. For more than 80 years, millions of people have trusted us to help them achieve their long-term financial goals.

Our strategic investing approach has guided us since 1937 and is driven by independent thinking and rigorous research. Our efforts are singularly focused on helping you invest confidently.

Working with us, you can expect direct access to our knowledge, experience, and insight through a variety of investment solutions—all designed with your needs and preferences in mind.

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We Believe in Strategic Investing

We don’t stop at surface-level analysis. Instead, our strategic investing approach takes us beyond the numbers to seek the right investments for your portfolio.

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Rigorous Field Research

Over 425 of our investment professionals go out into the field to see the companies we invest in firsthand.1 By meeting with executives and employees, they can ask the right questions to gain a deeper understanding of where a company stands today—and where it could go in the future.

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Prudent Risk Management

We understand the geopolitical, market, and economic factors that can affect your investments. We carefully manage risk—while seeking to maximize value for you over longer time horizons.

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Deep Experience

Our skilled portfolio managers average 23 years in the industry and 17 years with T. Rowe Price.2 They leverage our firm’s size, resources, and rigorous proprietary research to go deeper for you.

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Forward Looking

We seek to get ahead of change for you. We strive to deliver returns that go beyond the limitations of simply trying to follow an index, choosing when to take advantage of market fluctuations and when to hold tight. Because your investments are too important to be on autopilot.

Clients Come First

One of the wisest investment decisions you make could be choosing a fund family that combines active management with low costs. T. Rowe Price is committed to holding fees down while offering a proven investment philosophy that seeks to maximize your returns and manage risk.

  • Our associates are salaried professionals with no sales commissions or quotas—and they have an average 8 years3 tenure with the firm. You can be confident that your needs always come first.

  • You always have direct access to our latest thinking. Our portfolio managers, analysts, financial planners, and economists offer insights and perspectives on investing, financial planning, and market outlooks through a variety of content on our website and in our quarterly publications.
  • Whatever your goals or investing preferences, we have you covered. Through a combination of high-quality investment products, personal service, and online solutions, we deliver easy and deliberately designed experiences to help enable your success.
Our Goal: Superior Performance at Low Cost

We’re committed to holding fees down while offering a time-tested approach that seeks to maximize your returns and manage risk.

We offer mutual funds with no loads or sales charges and expense ratios below their Lipper category averages.*

A load is a commission on the price of a mutual fund's shares that is generally used to compensate the selling broker. Since we sell direct to you, we can offer funds without loads that will reduce the amount of your returns.

We keep expense ratios low.

Over 80% of our funds for individual investors have expense ratios below their peer category averages.* Detailed information on our funds’ fees and expenses can be found in their prospectuses.

Our low investment minimums make it easier to get started.

The chart below shows what you need to start saving in our funds:

Taxable Accounts IRAs
$2,500** $1,000

Our Automatic Asset Builder (AAB) service allows you to contribute monthly to your investment with as little as $100 per transaction, after the minimum to open an account is satisfied.

For more information, please visit Account Minimums & Fees FAQs.

Investing Services Built for You

You’ll find a range of products and services that put our strategic investing approach to work for you.

Mutual Funds


With 100+ choices, you’ll find mutual funds covering nearly every asset class. Or choose from age-based solutions designed with retirement savings and future withdrawals in mind.

Advice From Our Experts


We offer two ways to apply professional perspectives to your investing decisions:

  • T. Rowe Price® ActivePlus Portfolios4
    Answer a few quick questions online about your time line and risk tolerance. We’ll recommend a diversified model portfolio designed and managed by our investment experts.

  • Advisory Planning Service5
    Complete a comprehensive client profile to provide us with a deep understanding of your financial picture. We’ll develop a plan of action that’s personalized to your goals and life.

Product Choice


To help with your many financial goals, we offer a range of solutions:

  • Retirement Accounts (Traditional IRAs, Roth IRAs, Rollover/Transfer IRAs)
  • Self-Directed Brokerage Services6

  • College Savings Plans
  • Nonretirement Accounts

We’re always here to help you.
Call an investment specialist at 1-800-638-5660 weekdays from 8 a.m. to 8 p.m. ET.

1Investment professionals as of 12/31/2019.

2As of December 31, 2019.

3As of 8/31/2019. Associate tenure firm-wide; does not include intern or fixed term workers. All investments involve risk, including possible loss of principal.

4The T. Rowe Price® ActivePlus Portfolios is a discretionary investment management program provided by T. Rowe Price Advisory Services, Inc., a registered investment adviser under the Investment Advisers Act of 1940. Brokerage services are provided by T. Rowe Price Investment Services, Inc., member FINRA/SIPC. Brokerage accounts are carried by Pershing LLC, a BNY Mellon Company, member NYSE/ FINRA/SIPC. T. Rowe Price Advisory Services, Inc., and T. Rowe Price Investment Services, Inc. are affiliated companies.

5Advisory services are offered by T. Rowe Price Advisory Services, Inc., a registered investment adviser under the Investment Advisers Act of 1940. T. Rowe Price Advisory Services and T. Rowe Price Investment Services are affiliated companies.

6Brokerage services are provided by T. Rowe Price Investment Services, Inc., member FINRA/SIPC. Brokerage accounts are carried by Pershing LLC, a BNY Mellon Company, member NYSE/FINRA/SIPC.

*Source: Lipper Inc. 183 of 226 funds (excluding institutional and bank institutional funds as defined by Lipper) more than 6 months old had expense ratios below their Lipper averages based on fiscal year-end data available as of 12/31/19.

**Summit funds have a minimum initial investment of $25,000.