Of all the principles upon which T. Rowe Price was founded, putting our clients first stands above all others.

The firm’s success follows from the success of our clients, and we strive to build long-term, mutually beneficial relationships—one mandate or retirement plan at a time.

Historically this approach has helped us to better serve our clients through the fundamentals of good stock selection and a macro-level understanding of global markets and economies.

I set up the firm because I believed that if I worked conscientiously for my clients and succeeded in doing a good job for them, my compensation would follow and be on a sounder and more enduring basis.
- Thomas Rowe Price, Jr., Founder