George Riedel is the head of U.S. Intermediaries. He is a member of the Management, Investment Management Steering, and Product Steering Committees. George is a vice president of T. Rowe Price Group, Inc., and T. Rowe Price Investment Services, Inc.

George’s industry experience began in 1986, and he has been with T. Rowe Price since 1998, beginning as a relationship manager in Third Party Distribution. George oversees the sales, client services, marketing, and general management for U.S. Intermediaries (USI). USI is the distributor of T. Rowe Price mutual funds, subadvised portfolios, separately managed accounts, and other investment vehicles in the U.S., serving client segments that include broker-dealers, insurance companies, recordkeepers, banks, and other investment platforms along with financial advisors who create wealth solutions and retirement readiness for clients. Before joining the firm in 1998, George was a vice president of the Global Bank Group at Federated Investors, responsible for the distribution of institutional investment products in the eastern U.S. He began his career at Salomon Brothers in New York, now part of Citigroup. 

George earned a B.S. in finance and economics from Alfred University and an M.B.A. in marketing and strategic planning from the University of Pittsburgh, Katz Graduate School of Business. He is a Series 6, 7, and 63 registered representative and a Series 24 registered principal.