U.S. Equities

Finding Alpha in an Increasingly Concentrated U.S. Market

How the rules of investing in the large‑cap growth space have changed.
November 2020
Taymour Tamaddon, CFA, Investment Analyst

Key Insights
  • The U.S. equity market has become increasingly concentrated in recent years, due principally to the stellar growth of a handful of large‑cap growth companies.
  • This has effectively changed the investment landscape, with success now largely dependent on making the right decisions on a small group of dominant companies.
  • In terms of valuations, market movements in recent months have been driven by further multiple expansion to levels that, in our view, appear unsustainable longer term.

Amid the wider performance of the U.S. equity market, one particularly astonishing statistic is that the top 10 stocks in the S&P 500 Index now account for almost 30% of the entire index value. The picture is even more stark for the Russell 1000 Growth Index, with close to half of the entire index value concentrated in the 10 largest constituents.1

U.S. equity market concentration has been gradually increasing since the global financial crisis, but in recent years, it has become more acute. Much of the rise in concentration can be attributed to just five stocks—Facebook, Amazon, Apple, Microsoft, Google/Alphabet—the so‑called FAAMGs, which have experienced dramatic increases in their market capitalization. The increasingly concentrated market raises concerns about the broader market being vulnerable to the performance of the dominant few. It also creates distinct challenges for identifying alpha2 opportunities across the broader large‑cap universe.

Understanding the Risks by Isolating the Sources of Growth

In thinking about the potential risks posed by heightened market concentration, there are two important questions to consider.

The first is: How much of the rise in index concentration is due to the natural topline growth of companies versus that which is due to companies being reweighted higher in the index? Within the Russell 1000 Growth Index, for example, certain companies have been significantly reweighted higher in recent years, simply by virtue of their higher stock price. Apple is perhaps the prime example of this kind of concentration effect. In contrast, Amazon is a stock that has seen only relatively modest increases as a result of index reweighting and has instead been driven by underlying growth in revenue and earnings.

The second question is whether the concentration is being driven by a divergence in the multiples of the companies involved. The point here is that market concentration itself is not necessarily an issue—it becomes problematic when it is driven by a small number of companies increasing their weight within the index solely due to multiple expansion,3 rather than as a result of an actual improvement in underlying cash flows or earnings. This is the scenario we are starting to see currently, and it is cause for concern, in our view.

Getting the Big Decisions Correct Has Become Paramount

As an active manager, our goal remains unchanged—singularly focused on pursuing alpha for our clients versus the index and, hopefully, with a lower level of volatility. That said, in terms of decision‑making, a highly concentrated market presents a very different investment landscape compared with a more normalized, diversified market.

"…market concentration itself is not necessarily an issue—it becomes problematic when it is driven by a small number of companies increasing their weight within the index solely due to multiple expansion…"

In a normal environment, investing is all about maintaining a high average—that is, getting more investment ideas right than wrong, across the market. However, when certain stocks become very large weightings within the benchmark, we believe the rules of the game change. Rather than a game of averages, success becomes much more about making the right decisions on smaller group of large companies. In the current environment, this means getting the big decisions right on the FAAMGs over the next three to five years is paramount.

Valuation Multiples Have Continued to Expand—The Underlying Reasons Matter

In trying to assess the sustainability of current valuations, it is important to consider the various factors that drive market multiples.

Interest rates have played a significant part in current equity market valuations. The U.S. Federal Reserve’s policy of low (and persistently low) rates has placed upward pressure on market multiples, which has been more acutely felt by higher-growth companies. There are other factors that can impact the multiples, namely volatility and the cyclicality of earnings, but these are less influential currently. Take earnings, for example: We are some 10 years into a recovery and far from the bottom in terms of the kind of depressed earnings levels that would serve to elevate multiples.

Looking at the current level of U.S. equity market multiples as recently as a couple of quarters ago, these seemed generally reasonable. However, more recent market movements have been driven by further multiple expansion to levels that now look more concerning. This is less perceptible for the S&P 500 Index but is particularly evident in the Russell 1000 Growth Index, given its greater exposure to high-growth companies. While this does not necessarily suggest a reversion in multiples anytime soon, we believe that the current levels are unsustainable over the long term.

Which of Today’s Large‑Cap Leaders Can Continue to Excel?

Can the large‑cap growth companies that have excelled over the past five to 10 years continue to lead the market over the next five to 10 years?


Russell 1000 Growth Index price/earnings multiple is the highest since the dot‑com bubble.

By virtue of the dominant positions of the two digital giants Google and Facebook, we believe they are likely to continue to gain market share and add more value via targeted advertising for the companies that use their services. Of course, this outlook does not account for any potential external factors, such as changes in regulation. Recently in Europe, for example, there has been discussion about potentially requiring certain companies to share their data on users with third parties in an attempt to level the playing field.

Elsewhere, Amazon has demonstrated an ability to reinvent itself and find novel areas of growth and momentum. We believe that Amazon’s vast logistics capabilities could be a meaningful driver of long‑term growth. In addition, Amazon’s advertising business, while still very small compared with Google and Facebook, could also continue to grow.

In contrast, we believe there is a natural limit to the amount of market share that Apple can achieve as a hardware company in the mobile phone industry. If Apple is to continue to be as successful as it has been, over the next decade, in our view, it will need to develop a new product in a novel market area—similar to what it achieved with the iPad and the Apple watch. Apple either needs to develop some new product or service that we are not yet talking about or it needs to have great success with its recently launched Apple TV streaming platform.

"...in recent months, we believe that growth benchmark valuation multiples have increased to levels that are unsustainable on a longer‑term basis."
Growth Multiples Are Looking Stretched

While concentration risk4 is not a new market phenomenon, it has become more acute in today’s U.S. equity market, due to the stellar performance of a handful of large‑cap growth companies within the consumer, media, and technology‑related industries. The success of these businesses is being driven by forces that are reshaping economies and markets. Through innovation and disruption of traditional business models, they are rapidly taking market share from long‑standing industry players, placing valuation and concentration considerations in a whole new context.

However, in recent months, we believe that growth benchmark valuation multiples have increased to levels that are unsustainable on a longer‑term basis. As such, we anticipate a reversion toward more normal valuation levels at some point. In the meantime, while there are still good growth opportunities to be found, investment success will largely depend upon getting the big decisions right on the index heavyweights.

T. Rowe Price beyond the numbers
Monitoring Growth Stock Multiple Expansion
Some companies are simply benefiting from the short‑term environment.

Since the onset of the pandemic, investors have effectively allocated companies into two distinct buckets: the winners and the losers. Those in the winners category have seen significant multiple appreciation as investors have assigned higher long‑term growth valuations. However, we are not convinced that this is always justified, with some companies simply benefiting in the short term. The opportunity presented by the pandemic has allowed them to pull forward free cash flows, which in turn, increases the company’s net present value. On this basis, investors are assigning higher long‑term valuations—valuations that, for some of these businesses, are unwarranted, in our view.

1 Source: T. Rowe Price analysis using data from FactSet Research Systems Inc. All rights reserved. S&P 500 Index top 10 holdings represent 29.2% of total value. Russell 1000 Growth Index top 10 holdings represent 46.6% of total value. As of August 31, 2020.

2 Alpha is the excess return of an investment relative to its benchmark.

3 Multiple expansion occurs when investors are willing to pay a higher price for a particular aspect of company performance, such as earnings. Expansion in the price/earnings ratio multiple, for example, suggests that investors are prepared to pay a higher price today, for expected future earnings growth.

4 A growing percentage of the total index value being concentrated in a relatively small number of dominant stocks.

T. Rowe Price Large-Cap Growth Fund
Top 5 holdings (% weight within the portfolio) as of September 30, 2020: 1. Amazon.com 10.28%; 2. Microsoft 8.32%; 3. Alphabet/Google 7.14%; 4. Facebook 6.11%; 5. Apple 4.40%.

Additional Disclosures

London Stock Exchange Group plc and its group undertakings (collectively, the “LSE Group”). © LSE Group 2020. All rights in the FTSE Russell indexes or data vest in the relevant LSE Group company which owns the index or the data. Neither LSE Group nor its licensors accept any liability for any errors or omissions in the indexes or data and no party may rely on any indexes or data contained in this communication. No further distribution of data from the LSE Group is permitted without the relevant LSE Group company’s express written consent. The LSE Group does not promote, sponsor or endorse the content of this communication.

Copyright © 2020, S&P Global Market Intelligence (and its affiliates, as applicable). Reproduction of any information, data or material, including ratings (“Content”) in any form is prohibited except with the prior written permission of the relevant party. Such party, its affiliates and suppliers (“Content Providers”) do not guarantee the accuracy, adequacy, completeness, timeliness or availability of any Content and are not responsible for any errors or omissions (negligent or otherwise), regardless of the cause, or for the results obtained from the use of such Content. In no event shall Content Providers be liable for any damages, costs, expenses, legal fees, or losses (including lost income or lost profit and opportunity costs) in connection with any use of the Content. A reference toa particular investment or security, a rating or any observation concerning an investment that is part of the Content is not a recommendation to buy, sell or hold such investment or security, does not address the suitability of an investment or security and should not be relied on as investment advice. Credit ratings are statements of opinions and are not statements of fact.


Important Information

Call 1-800-225-5132 to request a prospectus or summary prospectus; each includes investment objectives, risks, fees, expenses, and other information you should read and consider carefully before investing.

This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.

The views contained herein are those of the authors as of November 2020 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.

This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circumstances before making an investment decision.

Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy.

Past performance is not a reliable indicator of future performance. All investments are subject to market risk, including the possible loss of principal. Growth stocks are subject to the volatility inherent in common stock investing, and their share price may fluctuate more than that of a income-oriented stocks. Investing in technology stocks entails specific risks, including the potential for wide variations in performance and usually wide price swings, up and down. Technology companies can be affected by, among other things, intense competition, government regulation, earnings disappointments, dependency on patent protection and rapid obsolescence of products and services due to technological innovations or changing consumer preferences. All charts and tables are shown for illustrative purposes only.

T. Rowe Price Investment Services, Inc.

© 2020 T. Rowe Price. All rights reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the bighorn sheep design are, collectively and/or apart, trademarks or registered trademarks of T. Rowe Price Group, Inc.

Tap to dismiss