Global Equities

Crisis Playbook (Part III)—The Acceleration of Adoption

David J. Eiswert, CFA, Portfolio Manager

This is the third installment in our “Crisis Playbook” series. We first examined the “fear of loss or regret” in early March, asking which poison investors would choose—avoiding loss or regretting opportunity? Then we explored the concept of “stop getting worse,” laying out signposts for the bottoming of global equity markets. We identified three possible indicators of when and why fear would peak—(1) centralized policy response, (2) progress on testing and treatment, and (3) peaking U.S. infection rates.

Markets have since had a powerful bounce, with U.S. and global growth stocks leading the way, while “value” sectors have been more mixed. Oil‑ and travel‑related equities continue to suffer. Financials have shown signs of life, despite monetary policy stimulus collapsing interest rates.

Opening Quote Barriers crumble, the virus a catalyst, future pulled forward.1 Closing Quote

Looking Beyond the Growth/Value Dynamic

With growth stocks leading both into the crisis and through the market’s current recovery, valuation differences between growth and value have become extended by almost any measure. This has created opportunity within financials, and even commodities, and we have sought to capitalize on that. However, calling a broad‑based bottom in the value cycle has proven treacherous work over the past decade. We prefer to stick to specific opportunities in stocks we consider on the right side of change with good growth prospects when those stocks happen to live in “value” neighborhoods.

We have long subscribed to the view that “technology is unlocking capacity” across industries and that, when combined with aging demographics, this points to a low‑growth, low‑inflation, and low interest rate world. Perhaps we have entered a new phase of response to these circumstances, with the coronavirus pandemic forcing many central banks and governments into Modern Monetary Theory, an unexpected nudge to an idea that has been on many policymakers’ minds.

Time will tell if “too much money chasing too few goods” leads to inflation. Over the past decade, there have been few, if any, financial consequences to monetary or fiscal stimulus. Will this time be different? We will be watching closely.

But what of the growth/momentum darlings? Do we risk a reversion in the names that have proved so defensive for the year to date? The short answer is “yes” because when factors become this crowded, short‑term reversion is likely. The trickier question is what to do about it.

Opening Quote Facebook total messaging increased by >50% in March, while voice and video calling have more than doubled on Messenger and WhatsApp. Closing Quote

We have made some adjustments to our fund to trim extreme momentum, while also leaning into very selective mispriced value opportunities where we see an insight driving positive change. An important lesson we have learned about periods of crisis is that they often create powerful catalysts for change. Crisis breaks down barriers and accelerates the rapid adoption of efficiency. “Necessity is the mother of invention,” and in times of crisis, the adoption of smart technologies and the value of innovation is pulled forward. An early 20th century Bell Telephone advert is reported to have read “people who are quarantined are not isolated if they have Bell Telephone.”

This crisis is no different. We are seeing a powerful acceleration of adoption because of the radical and abrupt changes that physical distancing is bringing to our lives. Communication, entertainment, commerce, health care, and education have suddenly switched to become remote and digital with an order of magnitude we could never have imagined in the short term. Digital is no longer supplemental—it is primary. Barriers to adoption have crumbled through that necessity, and we expect lasting behavioral and attitude changes, including society’s stance on the internet, which has softened during the crisis.

We think that this creates an environment ripe for extreme outcomes. An extreme outcome is the opposite of mediocre. Human beings are comfortable with averages, but extreme outcomes are all around us and have often described the history of significant alpha (excess returns) from an equity‑investing perspective.

Extreme outcomes are heavily tied to network effects, where adoption takes on a snowball effect (a global one in this era), and that may lead to natural monopoly characteristics, including scale benefits to profitability and high barriers to entry.

One of the challenges of investing today is that a handful of companies with natural monopoly characteristics represent a huge percentage of global market cap. Identifying these stocks and sticking with them has been crucial to performance. We believe this crisis will compound the advantage of some of these companies and catalyze new winners.

Opening Quote Total estimated number of minutes streamed to TV is up 85% year over year. Closing Quote

Accelerated Outcomes—Grasping the Rapidly Unfolding Opportunities

We see multiple opportunities to capture the acceleration of extreme outcomes in the market today. The virus and its burden on society are forcing change. E‑commerce is an obvious beneficiary. The dominant players in the West are scaling up to meet accelerating demand, while in Latin America and Asia, multi‑format players are also seeing accelerating growth as a result of today’s challenging environment.

Second‑order beneficiaries include the select software and payment/commerce platforms that are helping to transform. Video streaming services—first dates, birthday drinks, and love lost over video chat. Enough said.

Blue Line


Number of new employees Amazon is hiring to meet the spike in demand caused by the coronavirus.

Enterprise systems are accelerating their shift to the cloud as work from home moves beyond the temporary. Many aspects of remote communication are turning out to be more powerful and efficient than in person. One simple example that stands out to us is the acceptance of digital signatures. The health care industry and municipal governments all but refused to accept digital signatures before the virus, but that is changing rapidly.

The hardware and semiconductor infrastructure to support this shift is being challenged. It must be faster, more scalable, and cheaper. We believe only a handful of critical companies can deliver the innovation necessary to enable this. This should create a powerful right side of change benefit for these select companies.

The virus itself is challenging our health care paradigm. The urgency of testing and the development of a vaccine are accelerating the move to mass scale diagnostics to test for the virus and its antibodies. Vaccine investment is creating demand for single‑use bioprocess solutions. We think that changes in health care investment as a result of the coronavirus will be long lasting.

Part of a Journey to a “New Normal”

We respect today’s extended valuation spread between growth/momentum and value. Caution on this dimension is warranted in the short term and we are working hard to manage rotation risks. However, we also believe in the power of change, driven by periods of crisis. New behaviors and models that seem strange today will soon be the norm. As growth investors we need to be vigilant about extreme conditions, but always seek to put our clients on the right side of change.

Crisis often accelerates change. This time is no different.

1 Haiku—a short form of Japanese poetry in three phrases, typically characterized by three qualities, traditionally including a seasonal word and evoking images of the natural world.

Amazon represents 3.4% of the Global Stock Fund as at March 31, 2020. Facebook represents 2.3% of the Global Stock Fund as at March 31, 2020.


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This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.

The views contained herein are those of the authors as of April 2020 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.

The fund is subject to market risk, as well as risks associated with unfavorable currency exchange rates and political economic uncertainty abroad.

This information is not intended to reflect a current or past recommendation, investment advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Investors will need to consider their own circumstances before making an investment decision.

Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy.

Past performance is not a reliable indicator of future performance. All investments are subject to market risk, including the possible loss of principal. Growth stocks are subject to the volatility inherent in common stock investing, and their share price may fluctuate more than that of a income-oriented stocks. The value approach to investing carries the risk that the market will not recognize a security’s intrinsic value for a long time or that a stock judged to be undervalued may actually be appropriately priced. All charts and tables are shown for illustrative purposes only.

T. Rowe Price Investment Services, Inc.

© 2020 T. Rowe Price. All rights reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the bighorn sheep design are, collectively and/or apart, trademarks or registered trademarks of T. Rowe Price Group, Inc.

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