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About Us

Investing Approach

Strategic investing is our approach to active management.

At T. Rowe Price, we use an active management approach we call strategic investing. It’s driven by independent thinking and rigorous research—so our clients can be confident that we’ll strive to select the right investments as we help them achieve their goals.

Strategic investing means that we don’t stop at surface-level analysis. Instead, we go beyond the numbers—more than 475 of our investment professionals travel the world, visiting the companies they evaluate. It’s this passion for exploration and understanding that has helped inform better decision-making and prudent risk management for our clients since 1937.

Strategic investing has guided us since 1937.

Learn how our time-tested approach guides our investment professionals’ decisions and helps us anticipate and plan for the future.


Rigorous Research

Our investment professionals don’t just sit behind their screens, they go out into the field to talk to customers, suppliers, employees and managers to learn firsthand where a company stands and where it could go in the future.


Deep Experience

Our funds are managed by skilled portfolio managers who are driven by a passion for exploration and understanding. They leverage our firm’s size, resources, and rigorous proprietary research to go deeper, so you can feel more confident about your investments.


Prudent Risk Management

We don’t wait for change. We seek to get ahead of it. We understand geopolitical, market, and economic factors and react to them opportunistically—even defensively—when necessary. We carefully manage risk and seek to maximize value over longer-term horizons.


Forward Looking

Markets are dynamic, and we believe investing should be too. We assess when to move with the crowd and when to move against it. We strive to anticipate disruption before it happens or quickly change our approach once it occurs.

Our investment analysts' journey to uncover opportunities for our clients.

Our analysts

Curious. Astute. Experts in their fields. With diverse backgrounds—from medicine to geology—our analysts bring unique perspectives to their work.

The search begins

Turning expertise into insights

In the field

Covering every market in which opportunities exist

Back home

Vetting and debating ideas with colleagues

The investment

Deep understanding that informs better decisions

Looking forward

Renewing the process