At T. Rowe Price, proprietary fundamental research is core to our ability to consistently identify sound, long-term investments. This entails rigorous analysis at the regional, sector, industry and company level.

To select the best investment opportunities we actively test and challenge our own opinions. Before selecting a corporate bond, for instance, we conduct face-to-face meetings with company management teams to directly discuss their marketing strategies, company dynamics and competitive landscape. Ultimately this penetrating dialogue enables us to challenge our own preconceptions and those of the management.

If you want to have an understanding of any business, it is important to know the background of the people who started it and directed its past, and the hopes and ambitions of those who are planning its future.
- Thomas Rowe Price Jr.

Combined with a thorough macro-understanding of markets and sectors, our ‘bottom-up’ approach to proprietary research forms the foundation for thousands of investment decisions every year enabling us to understand the true value and possible risks for our clients.