Strategic Investing Approach

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Our Active Management Approach

An active, independent approach

Better investment decisions begin with the T. Rowe Price active management approach. With a principled commitment to client success, we aim for strong long-term investment results through any market environment.

Watch: The Analyst's Journey

Our investment professionals are independent thinkers. They have the freedom to find the right investments and identify market risks, wherever they are, to pursue their objectives. We believe the rigor of our research—and our collaborative investing culture—lead to dynamic perspectives and better decisions. Read more on our analyst's journey.

It’s this passion for investing and understanding that has helped inform better decision-making and prudent risk management for our clients since 1937.

Our active management approach has guided us since 1937

Rigorous Research

We have more than 525 investment professionals who go out in the field to uncover opportunities. They study them firsthand. And use those insights to help give our clients an investment edge.

Experienced Risk Management

We’ve managed investments through all kinds of markets, and our portfolio managers average 23 years in the industry and 17 years with T. Rowe Price. We know that identifying risks is as important as identifying opportunities.

Independent Thinking

We seek out the right opportunities—wherever they are—to help achieve clients’ success. We share ideas. We debate them. We put the best ones into our strategies.

A Long-Term Approach

We’re deeply committed to seeing clients achieve their long-term goals, aiming for better returns over many market cycles.

A destination for all our clients

Institutioneller Anleger / Berater für institutionelle Anleger

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Finanzintermediäre

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Keep exploring

Dive deeper into what sets us apart. We’re ready to work with you and earn your trust.

Investing Capabilities

Equity. Fixed Income. Multi-Asset. Find a range of investing solutions for your diverse needs.

Explore investing capabilities >

Environmental, Social, and Governance

We integrate ESG factors into our investment approach, and they drive how we behave as a company.

Explore our ESG approach >

All data as of December 31, 2023.

202403-3430685

Invest With Confidence^®

We’re driven by our purpose: To identify and actively invest in opportunities to help people thrive in an evolving world.

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This website does not provide investment advice or recommendations. Nothing in this website shall be considered a solicitation to buy or an offer to sell a security, or any other product or service, to any person in any jurisdiction where such offer, solicitation, purchase or sale would be unlawful under the laws of such jurisdiction.

T. Rowe Price and our associates do not recommend or offer investment opportunities in any financial instrument (e.g., stocks, funds, cryptocurrency, etc.) via social media or messaging platforms.