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Our Strategic Investing Approach
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An active, independent approach

At T. Rowe Price, we use an active management approach we call strategic investing. It’s driven by independent thinking and rigorous research, so our clients can be confident that we’ll strive to select the right investments as we help them reach their goals.

Watch: Going Beyond the Numbers

Strategic investing means that we don’t stop at surface-level analysis. Our more than 550 investment professionals travel the world, visiting the companies they evaluate. Read more on our analysts’ journey.

It’s this passion for exploration and understanding that has helped inform better decision-making and prudent risk management for our clients since 1937.

Strategic investing has guided us since 1937

Rigorous Research

Our investment professionals don’t just sit behind their screens, they go out into the field to talk to customers, suppliers, employees, and managers to learn firsthand where a company stands and where it could go in the future.

Prudent Risk Management

We don’t wait for change. We seek to get ahead of it. We understand geopolitical, market, and economic factors and react to them opportunistically—even defensively—when necessary. We carefully manage risk and seek to maximize value over longer-term horizons.

Deep Experience

Our investments are managed by skilled portfolio managers who are driven by a passion for exploration and understanding. They leverage our firm’s size, resources, and rigorous proprietary research to go deeper, so you can feel more confident about your investments.

Forward-Looking

Markets are dynamic, and we believe investing should be too. We assess when to move with the crowd and when to move against it. We strive to anticipate disruption before it happens or quickly change our approach once it occurs.

A destination for all our clients

Institutioneller Anleger / Berater für institutionelle Anleger

Ich bin ein Institutioneller Anleger oder Berater für institutionelle Anleger, der Anlagestrategien überprüfen und aktuelle Erkenntnisse erfahren möchte.

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Finanzintermediäre

Ich bin Finanzberater oder Vermögensverwalter und möchte mich über Anlagestrategien informieren, frühzeitige Einblicke gewinnen bzw. mein lokales Kundenbetreuungsteam finden.

Gehen Sie auf die Seite der Finanzintermediäre

Keep exploring

Dive deeper into what sets us apart. We’re ready to work with you and earn your trust. 


Investing Capabilities

Equity. Fixed Income. Multi-Asset. Find a range of investing solutions for your diverse needs. 

Explore investing capabilities >


Environmental, Social, and Governance

We integrate ESG factors into our investment approach, and they drive how we behave as a company.

Explore our ESG approach >

All data as of September 30, 2023.

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